--- schema_version: "1" id: 1b525564f65827b2a3136c78cb4c20a0494bd7baa7a0e3083bfa86fe2ad7a43a title: Marketing Cloud Engagement collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_marketing_engagement.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 7ec9e30bb0289617a0a2ce18224e6ac63a02b5f38f3250221af81f2595a8b61a description: Marketing Cloud Engagement offers several updates in Winter '27, including a guided setup that connects your account to unified data, new match rules for complete customer profiles, smoother scheduled file activities, expanded WhatsApp messaging options, conversational email support, stronger security controls, and new tools for AI-assisted operations. products: - Cross Cloud release: "264" --- # Marketing Cloud Engagement Marketing Cloud Engagement offers several updates in Winter '27, including a guided setup that connects your account to unified data, new match rules for complete customer profiles, smoother scheduled file activities, expanded WhatsApp messaging options, conversational email support, stronger security controls, and new tools for AI-assisted operations. - **[Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_convergence.htm&release=264.0.0&type=5)** Connect Marketing Cloud Engagement to Data 360 through a single guided setup in Salesforce Go. Build more complete customer profiles with less manual effort using additional Identity Resolution match rules. Enable two-way conversational emails with Agentforce agents. - **[Journey Builder and Automation Studio](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_journeys.htm&release=264.0.0&type=5)** Automation Studio activities now process filename replacement tokens regardless of letter case. Journey Builder can deduplicate email addresses to stop redundant sends, and the Journey Notifications dashboard provides a consolidated view of issues and warnings to streamline troubleshooting. - **[Messaging](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_messaging.htm&release=264.0.0&type=5)** Keep up with customers who hide their phone numbers using Business-Scoped User IDs, connect multiple Marketing Cloud Engagement accounts to a single Data Cloud instance, and catch Direct Send template category mismatches before they trigger account restrictions. - **[Security](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_security.htm&release=264.0.0&type=5)** Marketing Cloud Engagement introduces several security enhancements to help you protect your account and data. These updates include a consolidated security dashboard for monitoring health scores, logging of Data Extension access in Advanced Audit Trail, and support for phishing-resistant multi-factor authentication (PR-MFA) methods, such as Touch ID and Face ID. Admins can also manage login allowlists by using recommended IP ranges. Step-up authentication protects against unauthorized access by requiring admins to reauthenticate before performing critical security tasks. A summary dashboard provides at-a-glance information about the API client secrets for your installed packages, and client secrets are revoked automatically if they’re compromised. - **[Other Changes in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_other_features.htm&release=264.0.0&type=5)** Learn about other changes we made in Winter ’27. - **[Expand Marketing Operations Automation with New Tools for the MCP Server](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_new_mcp_tools.htm&release=264.0.0&type=5)** Manage more of your Marketing Cloud Engagement operations through natural language with 40 tools added to the Model Context Protocol (MCP) server. MCP-compatible AI assistants can now create and run Automation Studio activities, manage campaigns and Content Builder folders, upsert bulk data, query data extensions, erase contacts, and retrieve email tracking events. These tools call core API capabilities so your AI assistants automate manual tasks across more areas of the platform. - **[Archived Release Notes](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement_archive.htm&release=264.0.0&type=5)** Marketing Cloud Engagement release notes from Spring ’24 and earlier are available for PDF download. To find updates from Summer ’24 through our last release, select a release from the drop-down menu in the toolbar. ## Marketing Cloud Engagement Release Note Changes by Month We made these additions and changes to published release notes. ### October 2026 - [Reuse Marketing Cloud Engagement Images in Marketing Cloud Next Content Builder](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_engagement_images.htm&release=264.0.0&type=5 "Access and insert Marketing Cloud Engagement images directly in Marketing Cloud Next Content Builder by using Digital Asset Management (DAM) Connect, without manual downloads. Images update automatically when the source asset changes.") (Added the week of October 26, 2026) - [Prepare for the WhatsApp Account Model Update](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_whatsapp_wame.htm&release=264.0.0&type=5 "Meta is separating business phone numbers from provider-specific templates and billing through its WhatsApp Account Model Evolution update. You can now use a single WhatsApp phone number across Salesforce and another provider simultaneously without disrupting existing journeys, templates, or API integrations.") (Added the week of October 11, 2026) - [Prepare for WhatsApp Service and Utility Message Pricing Changes](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_whatsapp_pricing_utility_services.htm&release=264.0.0&type=5 "Meta is now charging on a per-message basis for WhatsApp service messages and utility messages sent within the Customer Service Window. These message types were previously free. As a result, on November 1, 2026, Salesforce is updating its pricing to reflect Meta’s new charges. If you exceed your entitlements, message delivery continues, however overage billing can apply.") (Added the week of October 11, 2026) - [Other Changes in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_other_features.htm&release=264.0.0&type=5 "Learn about other changes we made in Winter ’27.") (Added the week of October 13, 2026) - Added note about updated TLS version 1.3. ### September 2026 - [Monitor the Security Posture of Your Account with the Security Dashboard](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_security_dashboard_view.htm&release=264.0.0&type=5 "Get a single view of security settings for your Marketing Cloud Engagement account with the Security Dashboard. View an overall health score, review security factors grouped by category, and identify high-priority improvements, all in one place. To share your security posture with stakeholders, export a branded PDF report.") (Updated the week of September 28, 2026) - Updated to clarify that the feature isn't available on Hyperforce. - [Prepare for the Retirement of Emotional Tone Insights](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_emotional_tone_widget.htm&release=264.0.0&type=5 "The Emotional Tone Insights widget on the Einstein Copy Insights dashboard retires in late September/early October 2026. This widget offers limited insight value, so it's retiring to keep the dashboard focused on more impactful data. There's no replacement widget for Emotional Tone Insights, and you don't need to take any action.") (Added the week of September 21, 2026) - [Skip Template Pre-Approval for WhatsApp Utility Messages with Direct Send](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_category_mismatches.htm&release=264.0.0&type=5 "WhatsApp Direct Send eliminates the manual pre-approval step for utility messages, reducing operational bottlenecks in your messaging workflow. Unlike the traditional template lifecycle, Direct Send templates reach recipients without waiting for prior approval. Your teams deploy utility messages faster and at higher volumes.") (Updated the week of September 21, 2026) - Clarified that the feature enables marketers to send utility messages directly without pre-approval of the message template. - Added information about the availability of the feature. - [Avoid Duplicate Email Sends in Journey Builder](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_journeys_duplicate_sends.htm&release=264.0.0&type=5 "Prevent unnecessary sends by deduplicating email addresses in journeys. If your entry source data extension contains multiple contact keys with the same email address, deduplication ensures that each recipient receives only one copy of the email from each email activity in a journey within the specified lookback period.") (Added the week of September 16, 2026) - [Identify Journey Issues on a Consolidated Dashboard](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_journeys_notification_dashboard.htm&release=264.0.0&type=5 "View issues, warnings, and other information related to your journeys in one place with the Journey Notifications dashboard. Each notification flags the affected journey and the issue type. Use this information to prioritize fixes and reduce time spent identifying issues.") (Added the week of September 16, 2026) ### August 2026 - [Troubleshoot Decision Splits with More Data](https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_decision_split.htm&release=264.0.0&type=5 "The Journey Health dashboard now offers detailed logging for decision split elements, including detailed contact data. This feature enables faster, more effective debugging of path routing and contact journeys.") (Added the week of August 28, 2026)