--- schema_version: "1" id: ea9206c392ca4f195b797282116e2511c3325b347ae5e77bbf09e8aa5e7d6847 title: Marketing Cloud Next collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_marketing.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 52d2396dd040b5c1ddc174acb8f04d8ca65055df3ad0d4d123e332dcd60d7c73 description: Marketing Cloud Next offers several updates in Winter ’27. Changes include self-optimizing campaigns powered by Agentforce, better performance metrics, and expanded support for scripting capabilities and RCS messaging. Plan and operate marketing with flexible hierarchies, cascading goals, and built-in governance. Plus, automate tasks with completion actions in flows. products: - Cross Cloud release: "264" --- # Marketing Cloud Next Marketing Cloud Next offers several updates in Winter ’27. Changes include self-optimizing campaigns powered by Agentforce, better performance metrics, and expanded support for scripting capabilities and RCS messaging. Plan and operate marketing with flexible hierarchies, cascading goals, and built-in governance. Plus, automate tasks with completion actions in flows. - **[Agentforce](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_agentforce.htm&release=264.0.0&type=5)** Agentforce introduces two new marketing agents that automate personalized campaigns from strategy to content creation, as well as a new agent for handling high-volume lead generation and nurturing. Marketers maintain full visibility and control as the agents handle campaign orchestration and on-brand content generation across channels. - **[Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper.htm&release=264.0.0&type=5)** Run marketing as one connected operation, from strategy to results. Build a planning hierarchy and align programs and campaigns to their business objectives. Set goals that cascade down to programs and campaigns and automatically roll up goal results across all hierarchy levels. Enforce brand and compliance standards, execute with reusable tactics, and move work forward with tasks, approvals, and Slack. See the whole plan on a calendar and watch results roll up to your company's targets. Marketing Planning and Operations is available with Marketing Cloud Next Advanced. - **[Campaigns and Flows](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_campaigns.htm&release=264.0.0&type=5)** Speed up workflows for your marketing team with completion actions, and improved visibility into campaign status and performance. Plus, get quick access to custom flow templates from the campaign record. - **[Content Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_content_management.htm&release=264.0.0&type=5)** Keep your marketing workspaces tidy when you delete folders and content in bulk. Establish a single source of truth for your brand with Brand Center and a unified brand kit. You can also personalize and report on content blocks with scripting, and create dynamic content that you can reuse across channels. - **[Email and Messaging](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_email.htm&release=264.0.0&type=5)** Test personalization content in emails by previewing as a recipient, fix tracked links in sent emails, and get more language support for email content. Use recommenders to personalize images that you include in emails, and monitor and fix deliverability issues in real time. - **[Distributed Marketing and Alerts](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dm_alerts.htm&release=264.0.0&type=5)** Strengthen brand consistency with required phrases and character limits, and deliver approved email templates faster with prebuilt flow templates. Non-marketing users can find relevant templates with a dedicated agent, personalize multiple emails in one send, and scale outreach. - **[Channels](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_channels.htm&release=264.0.0&type=5)** Send more effective RCS messages and report on their performance with expanded channel support and tooling. Target audiences on mobile with flash messaging, and reach WhatsApp customers with usernames when their phone number isn't available. - **[Audiences](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_audiences.htm&release=264.0.0&type=5)** Create new actionable lists directly from a campaign and update consent data with a record-triggered flow. Plus, get improved preference page customization. - **[Marketing for Retail](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_retail.htm&release=264.0.0&type=5)** Configure retail triggers so marketers can launch ready-made journeys for milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient. - **[Reporting and Analytics](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_data.htm&release=264.0.0&type=5)** More powerful reporting is now at your fingertips with B2B Analytics for Marketers. Plus, get SMS performance metrics when you view an active flow, and enjoy improved click rate reporting with bot detection. - **[Setup and Admin](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_setup.htm&release=264.0.0&type=5)** It's easier than ever to enable and manage features in Marketing Cloud Next with Salesforce Go. Enjoy more control over marketing objects, streamline your web tracking setup, and more. - **[Development & APIs](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_apis.htm&release=264.0.0&type=5)** Extend Marketing Cloud Next with developer tools for content and messaging. Use REST API to create, manage, and search CMS content across email, SMS, WhatsApp, and mobile app channels. Send emails to one or more recipients programmatically with the new Direct Email Send API. ## Marketing Cloud Next Release Note Changes by Month We made these additions and changes to published release notes. ### October 2026 - **Reporting and Analytics**: [Analyze B2B Marketing Impact with Ready-to-Use Dashboards](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_b2bam.htm&release=264.0.0&type=5 "B2B Analytics for Marketers brings account, opportunity, campaign, engagement, and attribution data into Tableau Next dashboards. Marketing teams can review account-based marketing performance, pipeline influence, campaign return, deal velocity, and attribution from one analytics experience. Use the dashboards to understand which marketing programs support pipeline and revenue, then apply those insights to planning, budgeting, and strategy.") (Updated the week of October 19, 2026) - Updated the Where section to remove Growth editions. B2B Analytics for Marketers is available with Advanced editions. - ****Email and Messaging****: [Choose the Best Content with Recommenders](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_choose_with_recommenders.htm&release=264.0.0&type=5 "Automatically select the best content for each email recipient at send time. ML-based Recommenders use each recipient's profile and engagement history to pick an optimal image file from a pool that you define. The recommender keeps learning from opens and clicks to improve future selections.") (Updated the week of October 19, 2026) - Updated the title. - **Distributed Marketing and Alerts**: [Add Approved Attachments to Email Templates](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dm_attachments.htm&release=264.0.0&type=5 "Starting in November 2026, marketers can attach files to email templates. To make sure that important documents are always included in emails sent from templates, marketers can mark attachments as required. If enabled, Distributed Marketing and Alerts senders can also upload their own files from a content workspace.") (Updated the week of October 19, 2026) - Feature available in November 2026. - ****Channels****: [Prepare for the WhatsApp Account Model Update](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_whatsapp_wame.htm&release=264.0.0&type=5 "Meta is separating business phone numbers from provider-specific templates and billing through its WhatsApp Account Model Evolution update. You can now use a single WhatsApp phone number across Salesforce and another provider simultaneously without disrupting existing journeys, templates, or API integrations.") (Added the week of October 12, 2026) - **Landing Pages and Forms**: All topics (Updated the week of October 12, 2026) - Removed the release notes for Manage Landing Page Site Configuration with Marketing Sites, Personalize Landing Pages with Handlebars and AMPscript, Build Landing Pages and Forms with Custom HTML, and Connect Forms and Landing Pages to More Data Sources. These features aren't quite ready yet, so we removed them for now. - Moved the Show or Hide Dependent Form Fields Based on User Input release note to the [Content Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_content_management.htm&release=264.0.0&type=5 "Keep your marketing workspaces tidy when you delete folders and content in bulk. Establish a single source of truth for your brand with Brand Center and a unified brand kit. You can also personalize and report on content blocks with scripting, and create dynamic content that you can reuse across channels.") section. - **Distributed Marketing and Alerts**: [Add Approved Attachments to Email Templates](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dm_attachments.htm&release=264.0.0&type=5 "Starting in November 2026, marketers can attach files to email templates. To make sure that important documents are always included in emails sent from templates, marketers can mark attachments as required. If enabled, Distributed Marketing and Alerts senders can also upload their own files from a content workspace.") (Added the week of October 12, 2026) - Added a release note to announce the ability to attach required files to email templates. - **Agentforce**: [Turn Marketing Leads into Qualified Sales Pipeline with the Buyer Engagement Agent](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_buyer_engagement_agent.htm&release=264.0.0&type=5 "The Buyer Engagement agent automatically handles inbound lead generation and high-volume outbound lead nurturing across your marketing channels. It pairs your campaign communications with two-way agentic conversations, so sales and marketing work from one shared view of every buyer. Configure the agent to send personalized emails, handle web chat, qualify leads, and book meetings—all integrated with your campaigns and brand kits.") (Updated the week of October 12, 2026) - Updated the How section of the release note to reflect the new Buyer Engagement agent setup page in Salesforce Go. - Agent setup now includes steps to create a Buyer Engagement data graph for more personalization. - Agent setup now includes steps to deploy the conversation data kit and turn on conversation transcripts to give the agent more context. - The Forward to Bot/Agent action gives users more control over Buyer Engagement agent behavior in Flows. Now, when you select the Agentforce Service Agent routing type, you can manage channel settings. - **Channels**: [Do More with RCS Messaging in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_rcs.htm&release=264.0.0&type=5 "Marketers can now build interactive mobile experiences, manage RCS campaigns directly from the Campaign tab, control business unit access, and track the performance of the Send RCS Message flow element in Flow Builder.") (Updated the week of October 5, 2026) - Updated the list of enhancements to include conversational billing for RCS. - **Content Management**: [Reuse Agentic Content Blocks in Email, SMS, MMS, and RCS](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_reuse_agentic_content_blocks.htm&release=264.0.0&type=5 "Give your marketers a multi-channel content block that they can create, save, and publish once, then add to their agentic content for email, SMS, MMS, and RCS channels. Keep shared text and media in one place instead of maintaining separate email and landing page blocks. When marketers edit the parent agentic content block, it automatically updates across all messages that use it.") (Added the week of October 5, 2026) - Added a release note for reusable agentic content blocks. - **Agentforce**: [Turn Marketing Strategy Into Executable Plans with Agentforce](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_agent.htm&release=264.0.0&type=5 "Use the Marketing Planning and Operations agent to build connected marketing programs and goals aligned with your company's planning hierarchies. You can create tiered programs and goals that cascade from company leaders to your teams, or standalone programs and goals focused on targeted business objectives. The agent gives back time to your team for strategy and creative work instead of manual planning tasks.") (Added the week of October 5, 2026) - **Marketing Planning and Operations**: [Simplify Marketing Planning and Operations Discovery and Setup](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_setup_go.htm&release=264.0.0&type=5 "With Salesforce Go, you can set up Marketing Planning and Operations and track feature usage, all from a single location in Setup. Learn more about features and get help with configuration by accessing content resources and links. If you’ve turned on the Your Account app, you can purchase add-on licenses for some features directly from Salesforce Go.") (Added the week of October 5, 2026) - **Marketing Planning and Operations**: [Execute Diverse Strategies with Goal-Driven Marketing Programs](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_hierarchy_programs_goals.htm&release=264.0.0&type=5 "Build planning hierarchies tailored to different parts of your marketing organization, so each team executes their marketing plans the way they prefer. Marketers can design marketing programs at different hierarchy levels to translate strategy into marketing work that your teams own and run. Set program goals to break down the strategy into tangible targets, then watch the results roll up automatically to reveal progress across the entire hierarchy.") (Added the week of October 5, 2026) - **Marketing Planning and Operations**: [Connect Campaigns to Programs and Goals They Support](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_campaigns.htm&release=264.0.0&type=5 "Execute day-to-day campaign work from a dedicated Planning and Operations tab. You can connect campaigns to their programs so your team sees the strategic context each campaign supports. Cascade campaign results up through program goals to reveal each campaign's contribution to company strategy and business objectives.") (Added the week of October 5, 2026) - **Marketing Planning and Operations**: [Scale Operations with Built-In Compliance, Easy Coordination, and Unified Calendar](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_execution_governance.htm&release=264.0.0&type=5 "Execute marketing programs and campaigns by building and using proven tactics and tactic templates to accelerate delivery. Compliance reviews keep programs and campaigns aligned with brand, regulatory, and policy standards before execution. See your entire marketing program and campaign schedule across all hierarchy levels to identify conflicts and timing gaps instantly. Also, coordinate team effort through tasks, approvals, and Slack without context-switching.") (Added the week of October 5, 2026) ### September 2026 - **Content Management**: [Build Personalization Once and Reuse It Across Every Channel](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_reuse_personalization.htm&release=264.0.0&type=5 "Access data sources, build expressions, and create dynamic content blocks once, and then reuse them in your SMS, WhatsApp, RCS, push, and in-app messages in Content Builder. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions so you find and apply them the same way in every channel. Use content resource picker to insert merge fields and expressions across every channel. Personalization tokens and dynamic content blocks resolve to the same values for the same recipient across channels. Set up UTM link parameters once, and Marketing Cloud appends them automatically to every tracked link in any content across your workspaces.") (Updated the week of September 28, 2026) - Added details about content resource picker usage and UTM parameter support. - **Distributed Marketing and Alerts**: [Launch Distributed Marketing and Alerts from Custom Lightning Web Components](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dm_launch_api.htm&release=264.0.0&type=5 "As previously announced in Summer '26, an admin can now build a custom Lightning Web Component that opens the Distributed Marketing and Alerts window from anywhere in Salesforce. Previously, non-marketing users could open the window only from built-in areas in Salesforce. Now, to let non-marketing users send personalized messages in context from the same place they browse content, use the supported API to pre-fill the window with a specified audience, campaign, or flow.") (Added the week of September 28, 2026) - Republished the release note to update the Where section to reflect the required licenses. Added a See Also link to a configuration guide. - **Marketing Content**: [Automate UTM and Custom Parameter Tagging](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_manage_link_parameters.htm&release=264.0.0&type=5 "To measure how audiences engage across messaging channels, automate your link tagging, eliminating the need to add and maintain link parameters manually for every link. Apply standard UTM (Urchin Tracking Module) parameters for all links used in a business unit, content record, or individual link. Add a fallback value to each parameter so links stay tagged even when an editor doesn't add specific parameters.") (Added the week of September 21, 2026) - **Setup and Admin**: [Import a Data Extension into a Marketing Object](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_data_extension_marketing_object.htm&release=264.0.0&type=5 "Copy a data extension's columns, data types, primary keys, and records from Marketing Cloud Engagement into a Marketing Object in one step. The data extension import is a one-time copy of available data. That is, if you add data to the data extension, those changes don’t appear in the marketing object, and vice versa.") (Added the week of September 21, 2026) - **Setup and Admin**: [Build a Marketing Object Schema from Scratch](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_marketing_object_schema.htm&release=264.0.0&type=5 "When you know your data structure but don't have data to import yet, you can now build a marketing object’s schema from scratch. Define fields, data types, and primary keys. Once your schema is ready, add records by importing a CSV file or using API.") (Added the week of September 21, 2026) - **Setup and Admin**: [Load and Query Marketing Object Data at Scale with Bulk API](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_marketing_object_bulk_api.htm&release=264.0.0&type=5 "Run high-volume inserts, upserts, and queries on marketing object records using Bulk API. To manage marketing object schemas programmatically, use the Metadata API. If you use Salesforce APIs for other data operations, apply the same tooling to marketing data without adopting a separate integration path.") (Added the week of September 21, 2026) - **Setup and Admin**: [Test Marketing Object Changes in a Sandbox and Sync with Data 360](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_marketing_object_sandbox.htm&release=264.0.0&type=5 "In Winter ’27, we also added sandbox support and syncing enhancements. Test marketing object schema changes in a sandbox before deploying to production, and sync marketing object data with Data 360 for use in your messages and flows. Schemas replicate automatically from production on sandbox refresh, so no manual setup is needed.") (Added the week of September 21, 2026) - **Landing Pages and Forms**: [Show or Hide Dependent Form Fields Based on User Input](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dependent_fields.htm&release=264.0.0&type=5 "Configure dependent field rules in Form Builder to show a field only when it's relevant. For example, when a user selects the United States in a Country field, a State field appears. Instead of maintaining separate forms for every audience or region, build one form that dynamically adapts to user input. If a user changes an answer that affects the dependent field’s relevance, the information is removed so that no contradictory data reaches your Flow or Data 360. Add up to 50 visibility rules per form, nested up to two levels deep.") (Updated the week of September 14, 2026) - **Email and Messaging**: [Test Personalized Content as Any Recipient](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_preview_test.htm&release=264.0.0&type=5 "Extend message preview and testing to list, individual, and campaign recipient types across email, SMS, WhatsApp, mobile app, and RCS. For each recipient type, verify personalized content with sample Apex input and content variable values from an activation, event, Salesforce record, or Apex class. To fix errors before you send, review and edit the rendered JSON output directly.") (Updated the week of September 14, 2026) - Added a When section to inform about the release timeline. - **Development & APIs**: [Create and Manage Content Programmatically Using Connect API](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_development_apis_content.htm&release=264.0.0&type=5 "Use Connect API to manage all types of content in your Marketing Cloud Next Content Management System (CMS). Create and modify SMS, WhatsApp, and mobile app messages. Manage your landing pages, forms, brands, images, videos, expressions, and tracked links. Create folder structures in your content workspace and view the items in specific folders.") (Updated the week of September 14, 2026) - Edited to clarify that you use Connect API to edit content. - Updated list of supported content types to include content workspace folders. - **Email and Messaging**: [Archive High-Volume Emails in Your Own Cloud Storage](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_email_archiving.htm&release=264.0.0&type=5 "Store copies of your sent marketing emails directly in your Microsoft Azure cloud storage with Data 360. This archive option supports high sending volumes, so that large senders can keep copies of every sent email without hitting the Salesforce Archiving throughput ceiling. After archiving, query and retrieve email copies from the storage location on your own schedule.") (Updated the week of September 7, 2026) - Removed Amazon S3 as a supported storage location for archiving emails. ### August 2026 - **Agentforce**: [Generate More Qualified Leads with the Buyer Engagement Agent](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_buyer_engagement_agent.htm&release=264.0.0&type=5 "The Buyer Engagement agent automatically handles inbound lead generation and high-volume outbound lead nurturing across your marketing channels. It pairs your campaign communications with two-way agentic conversations, so sales and marketing work from one shared view of every buyer. Configure the agent to send personalized emails, handle web chat, qualify leads, and book meetings—all integrated with your campaigns and brand kits.") (Added the week of August 30, 2026)