Track how healthcare professionals (HCPs) interact with specific presentation elements to understand which content drives engagement. Record which email fragments sales reps include in communications to healthcare professionals. Set retention periods for interaction data to manage storage in your org.
- Capture Detailed Interaction Data Within Presentation Pages
Go beyond page views to gain deeper visibility into how healthcare professionals (HCPs) engage with your presentation content. Use the trackInteraction function in your HTML slides to track specific interactions within each presentation page, such as button taps, link clicks, and video plays. Life Sciences Customer Engagement captures the account and visit details with each interaction so that you can report on presentation effectiveness and refine your content strategy. - Manage Data Retention for Presentation Interactions
Prevent interaction data from accumulating indefinitely as your sales reps deliver presentations to healthcare professionals (HCPs). Define a retention period for the presentation click stream records that track page views and content engagement. Run cleanup manually, or schedule a job to run automatically to avoid running out of storage in your org. - Track Email Fragment Usage Across Your Field Team
See which email fragments your sales reps include when corresponding with healthcare professionals (HCPs). Report on fragment usage across email templates, products, and time periods to measure content effectiveness. Sending an email generates a Life Science Email Fragment record for each included fragment, capturing a snapshot of that fragment's version and content. Subsequent edits to a fragment don't affect existing tracking records, so you always have an accurate, auditable history of what your reps communicated. - Work Faster in the Content Library and Presentation Player
Field users can now open inquiries and start surveys for the main account directly from the presentation player menu without interrupting the interaction. On the desktop site, Inquiry and Survey quick actions are also available for each account in the Attendees list, providing a consistent experience across devices. In the mobile app, the content library now shows four presentation thumbnails per row, making it easier to find the correct content. Updated button styling makes navigation easier, and drag handles make slide reordering smoother in custom presentations. - Reach the Right Healthcare Professionals with Automatic Email Selection on Mobile
To improve engagement and response rates, the Life Sciences Cloud mobile app now selects the best opted-in email addresses automatically. Email recipients now also appear in the same order as on the desktop site for a consistent experience across devices. The recipient list is ordered based on the preference rank on contact point email records, with ranked addresses appearing first in ascending order, unranked addresses appearing next, and ties broken alphabetically. Your field users can also select different available email addresses based on your organization's consent settings. - Expand Data 360 Insights by Using Email Fragment and Presentation Data Streams
Enrich your Data 360 integrations with new and updated bundles in the Life Sciences Data Kit. A new Email Message Fragment data model object and data stream capture the fragments that your sales reps include in each sent email. Expanded Email Message data stream mappings capture send status, scheduling, consent, and template details. Updated Presentation Click Stream Entry data stream mappings record in-content interactions, such as video plays and button taps.