---
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title: Maximize Loyalty Promotion ROI with Predictive AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_loyalty_promotions_predictive_ai.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_promotions_predictive_ai.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
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description: Set personalized targets based on individual buying patterns by using Salesforce Predictive AI models. For example, for a customer with a $50 average historical spend, the model generates easy, moderate, and hard targets of $60, $75, and $90. For a $100 spender, it generates targets of $120, $150, and $200. Increase engagement and maximize revenue by configuring your loyalty promotions to use these tailored targets.
products:
  - Cross Cloud
release: "264"
---
# Maximize Loyalty Promotion ROI with Predictive AI

Set personalized targets based on individual buying patterns by using Salesforce Predictive AI models. For example, for a customer with a $50 average historical spend, the model generates easy, moderate, and hard targets of $60, $75, and $90. For a $100 spender, it generates targets of $120, $150, and $200. Increase engagement and maximize revenue by configuring your loyalty promotions to use these tailored targets.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Loyalty Management.

**How:** On a loyalty program page, click **New Personalized Promotion** and complete the steps. For pricing promotions, go to the What Customers Do section and select a personalized target for the value. For Single Activity Mode in the Engagement Trail template, add targets that automatically map to personalized targets. Finally, populate easy, moderate, and hard targets on Promotion Party Usage records by using built-in Salesforce predictive AI models or by importing external model predictions.