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title: Segment and Act
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_data_activate.md
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description: Create segments in Data 360 to understand, filter, and then use unified data for marketing and other purposes. Share your data with external data sources, create data actions, creation activation targets and activations, build flows, or enrich your Salesforce org with Data 360 data.
products:
  - Cross Cloud
release: "264"
---
# Segment and Act

Create segments in Data 360 to understand, filter, and then use unified data for marketing and other purposes. Share your data with external data sources, create data actions, creation activation targets and activations, build flows, or enrich your Salesforce org with Data 360 data.