Use Attributes from a Third-Party Identity Provider for Ad Audiences Partner Activations

Use Identity Boost from clean room collaborations in the activation flow for Ad Audiences partner targets. Enrich Data 360 records with more identifiers, such as email addresses and phone numbers, to improve audience matching before activation.

Where: This feature is available in Data 360 in Enterprise edition with an Ad Audiences license. Creating clean room packages require Data 360 in Developer Edition. This feature isn't available in Government Cloud.

When: This functionality is available starting in August 2026.

How: Configure Identity Boost in a clean room collaboration. Then create an activation for an Ad Audiences partner target by selecting the identity provider from the active collaboration.