---
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title: Activate Audiences to LY Ads
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_cdp_2026_winter_ad_audiences_ly_ads_activation.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_winter_ad_audiences_ly_ads_activation.htm&release=264.0.0&type=5
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description: Use LY ads as a native activation destination in Data 360. You can activate segments directly to LY ads for use in targeted advertising campaigns and insights reporting.
products:
  - Cross Cloud
release: "264"
---
# Activate Audiences to LY Ads

Use LY ads as a native activation destination in Data 360. You can activate segments directly to LY ads for use in targeted advertising campaigns and insights reporting.

Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

**When:** This functionality is available starting in September 2026.

#### See Also

- [_Salesforce Developers_: LY Ads Activation Connector](https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-lyadsadaudiences-connector.html)