Improve Match Rates for Ad Audiences Partner Activations with Identity Boost

Reach more of your audience by enriching your first-party customer data with attributes such as email addresses and phone numbers. Collaborate with a certified identity provider in a clean room, then use the enriched data to create activations to Ad Audiences partners. Fill coverage gaps in your customer records without manual data appends or third-party data purchases.

Where: This feature is available in Data 360 in Enterprise edition with an Ad Audiences license. Creating clean room packages require Data 360 in Developer Edition. This feature isn't available in Government Cloud.

When: This feature is available starting in August 2026.

How: Configure Identity Boost in a clean room collaboration, and then create an activation for a strategic partner target by selecting the identity provider from the active collaboration.

Important Identity Boost shares contact data with a certified identity provider within a secure collaboration context. Before you use it, make sure that you have all required consumer consents and that you comply with applicable data usage agreements and privacy regulations.