---
schema_version: "1"
id: 6056ceca49d0364cd64a8aef18eaf8603cd3b9a9c74d286e7e8d1b9a21fb859f
title: Manage Marketing Object Records Directly in Flows
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_automate_flow_marketing_objects.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_automate_flow_marketing_objects.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9f220c8ab52942585a63bf3b04eabc06584400efac309a1877d43bcddae15402
description: Use standard Flow record elements to read, create, update, and delete Marketing Object records. Build orchestration logic that manages personalization data directly in your flows.
products:
  - Cross Cloud
release: "264"
---
# Manage Marketing Object Records Directly in Flows

Use standard Flow record elements to read, create, update, and delete Marketing Object records. Build orchestration logic that manages personalization data directly in your flows.

**Where:** This change applies to Lightning Experience in Starter Suite, Marketing Cloud Growth, and Marketing Cloud Advanced editions.

**Who:** To use Marketing Objects in Flow, you need Read, Create, Edit, and Delete permissions on Marketing Objects.

**How:** In Flow Builder, add a **Get Records**, **Create Records**, **Update Records**, or **Delete Records** element. Select **Marketing Object** as the data source and choose the object you want to use. Configure the fields and filter criteria, then save your flow.