Copy an Audience Flow Without Disrupting Live Campaigns

Save an audience flow as a copy. Choose whether to duplicate associated emails, SMS, WhatsApp, and RCS messages or link to the originals. You can also copy segments and list trigger definitions, giving each duplicate flow an independent starting point. Previously, duplicating a flow reused the same assets, so edits to the copy could inadvertently alter live campaigns.

Where: This change applies to Lightning Experience in Starter Suite, Marketing Cloud Growth, and Marketing Cloud Advanced editions.

How: In Flow Builder, select Save as New Flow, then choose which asset types to duplicate or link under Select Objects to Copy. Emails, SMS, and other content are copied by default. Segments are linked by default to conserve your org's asset limits. Before creating copies, Flow Builder validates that your org has sufficient quota for the selected asset types. Elements in the duplicate flow automatically link to the newly created assets.