---
schema_version: "1"
id: bcf3c3d495a72b76dfe44953cfa8f63246babe1e6f598caa451dfc6529b422b7
title: Salesforce Maps and Salesforce Maps Advanced
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_sales_spm_maps.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_sales_spm_maps.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e3b78f85d476a37f928cff64333cda11dc7ddf506d6e6b0b74a3ef71a5f660d2
description: Map crucial proprietary and third-party data when you integrate it with your Salesforce data. Reveal sales opportunities on partner sites. And visualize planned field visits compared with past visit metrics.
products:
  - Cross Cloud
release: "262"
---
# Salesforce Maps and Salesforce Maps Advanced

Map crucial proprietary and third-party data when you integrate it with your Salesforce data. Reveal sales opportunities on partner sites. And visualize planned field visits compared with past visit metrics.

- **[Customize Route Optimization with Advanced Routing Profiles](https://help.salesforce.com/s/articleView?id=release-notes.rn_sales_spm_maps_adv_advance_routing.htm&release=262.0.0&type=5)**  
    Maximize field representative productivity by customizing the constraints and penalties used by the routing engine. Instead of a one-size-fits-all approach, administrators can now create profiles that prioritize specific business KPIs, such as minimizing travel time or maximizing time in-store. This flexibility reduces operational costs and ensures high-priority accounts receive the attention they require.