---
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title: Utilize Data Cloud Capabilities for Offers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_rtom_offers_data_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_rtom_offers_data_cloud.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0f96ac6f8c5a722982bd517344948ebccc13ce9260ca6e300064fdc2040bad06
description: Map your offer data to Data Cloud using new Data Model Objects (DMOs) to centralize offer, offer treatment, offer product, and segment data. Utilize these DMOs to find the eligible offers for individual customers. Your team can run offers with creative assets and use Data cloud Customer Segments for offer communication. Data Cloud also helps in personalizing the user’s shopping experience by surfacing offers relevant to the customer’s recent activities on the shopping site.
products:
  - Cross Cloud
release: "262"
---
# Utilize Data Cloud Capabilities for Offers

Map your offer data to Data Cloud using new Data Model Objects (DMOs) to centralize offer, offer treatment, offer product, and segment data. Utilize these DMOs to find the eligible offers for individual customers. Your team can run offers with creative assets and use Data cloud Customer Segments for offer communication. Data Cloud also helps in personalizing the user’s shopping experience by surfacing offers relevant to the customer’s recent activities on the shopping site.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Real-Time Offer Management and Data 360.

#### See Also

- [_Salesforce Help_: Data 360 for Offer Management](https://help.salesforce.com/s/articleView?id=mktg.offers_setup_data&language=en_US)