Drive sales with Global Promotions Management. Create promotions from predefined templates to define eligibility, audience, conditions, rewards, and limits. Ensure consistent customer experiences and prevent excessive discount stacking by choosing how multiple eligible promotions are applied. Identify the most relevant promotions for each customer with personalization and distribute those promotions.
Where: This change applies to Lightning Experience in Marketing Cloud Enterprise, Performance, Unlimited, and Developer editions where Global Promotion Management is enabled.
Why: With Global Promotions Management, you can:
- Create promotions quickly using prebuilt templates and guided flows.
- Define custom eligibility rules that determine when customers qualify for promotions.
- Use evaluation logic to control how multiple eligible promotions are applied.
- Identify the most relevant promotions for each customer using personalization.