---
schema_version: "1"
id: fba8462d9fddfedc0db3b498070f1b8d54a521c00130ce17284b325045f10963
title: Tailor Recommendations for Accounts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_persnl_tailor_recommendations_for_accounts.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_tailor_recommendations_for_accounts.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9fe3ed71ac9f95b76c25c7d67f92bbe34f139b034973685252ac2cdc7310962f
description: Identify the best opportunities for your B2B customers by using rule-based recommenders for account records. Profile data graphs in rule-based recommenders use account profiles, instead of individual or unified individual profiles, to find the best suited recommendations. This enhancement enables sales teams and portals to serve recommendations based on account-specific insights, such as industry type, past purchases, or support cases. For example, if an account in the healthcare sector frequently purchases specific medical supplies, your rule-based recommenders can suggest related sterilization products.
products:
  - Cross Cloud
release: "262"
---
# Tailor Recommendations for Accounts

Identify the best opportunities for your B2B customers by using rule-based recommenders for account records. Profile data graphs in rule-based recommenders use account profiles, instead of individual or unified individual profiles, to find the best suited recommendations. This enhancement enables sales teams and portals to serve recommendations based on account-specific insights, such as industry type, past purchases, or support cases. For example, if an account in the healthcare sector frequently purchases specific medical supplies, your rule-based recommenders can suggest related sterilization products.

**Where:** This change applies to Lightning Experience in Professional, Enterprise, Unlimited, and Developer editions with the Salesforce Personalization add-on.

#### See Also

- [_Salesforce Help:_ Recommender Considerations](https://help.salesforce.com/s/articleView?id=mktg.persnl_recommender_considerations.htm&language=en_US)
- [_Salesforce Help:_ Configure a Rule-Based Recommender](https://help.salesforce.com/s/articleView?id=mktg.persnl_recommender_configure_rule_based.htm&language=en_US)
- [_Salesforce Developer Docs:_ Request Personalization](https://developer.salesforce.com/docs/marketing/einstein-personalization/guide/decisioning-api-request-personalization.html)