Now it’s easier than ever to create signup forms for your marketing channels with an out-of-the-box flow template that offers a guided setup. Plus, marketers can now target specific people and bypass complex segment logic by creating actionable lists.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.
Create Signup Form Campaigns More Efficiently
Easily launch lead capture campaigns and securely gather consent data by starting from a flow template. This new guided setup removes the complexity of building flows, forms, and campaigns separately. Marketers can easily configure data collection, consent management, and form fields directly from a single interface.
SEE ALSO | Salesforce Help: Create a Signup Form with a Campaign
Create Lists Quickly for Specific Marketing Goals
Sometimes you know exactly who you want to reach. Skip the complex segmentation logic and use actionable lists to send highly targeted campaigns to a fixed audience of leads or contacts. Build a list quickly by importing a CSV, or manually add members as needed. For example, create a list of leads based on signups from a trade show, and then send a welcome email or promotion to the list.
SEE ALSO | Salesforce Help: Create an Actionable List for Marketing