Identify buying groups and nurture opportunities with the new Agentforce Account Nurturing Agent. Maintain tone, voice, and brand consistency with enhancements to Distributed Marketing and Alerts. Plus, sales users can use the new Distributed Marketing Agent to find the right email templates and get engagement insights on distributed messages.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.
Maintain Compliance and Track Engagement with Distributed Marketing and Alerts
Marketers can now preapprove images, phrases, subject lines, and preheaders for use in email templates and assign the ability to send on behalf of specific people based on a campaign lookup field.
Plus, non-marketing users can now preview default merge field data and use the new Distributed Sends dashboard to track 1-to-1 emails and bulk campaigns. Distributed Marketing and Alerts also supports sending to person accounts, so that users can deliver targeted messages directly to individual customers.
SEE ALSO | Salesforce Help: Distributed Marketing and Alerts
Get Insights on Distributed Marketing Messages
With the new Distributed Marketing Agent, sales users can access engagement insights and find marketing-approved email templates. They can also personalize each template within Distributed Marketing and Alerts by using a precurated flow and campaign.
Identify Buying Groups with the Account Discovery Agent
The Account Discovery Agent helps marketing and sales teams focus on high-intent deals. Identify buying groups on existing accounts, get engagement insights for key contacts, and summarize account-level sentiment. To deploy the Account Discovery Agent for your team, use the new agent template available in Agentforce Builder.
SEE ALSO | Salesforce Help: Build Enterprise-Ready Agents with the New Agentforce Builder
SEE ALSO | Salesforce Help: Increase Productivity with AI for Marketers
SEE ALSO | Salesforce Help: New and Changed Agent Topics and Actions
Launch Distributed Marketing and Alerts from Custom Lightning Web Components
An admin can now build a custom Lightning Web Component that opens the Distributed Marketing and Alerts window from anywhere in Salesforce. Previously, non-marketing users could only open the window from built-in areas in Salesforce. Now, to let non-marketing users send personalized messages in context from the same place they browse content, use the supported API to pre-fill the window with a specified audience, campaign, or flow.
Where: This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions.