---
schema_version: "1"
id: 734c57780ea91838ab325098c5f8344c0a5d1628b234b88daafd3d379fd45e8e
title: Elevate Your Messaging with Rich Communication Services
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_mktg_rcs.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_rcs.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d92d38c4442dc7796f93e11a59463a7e38e463e44b225da35cd74ea7651fa5eb
description: Add Rich Communication Services (RCS) to your multichannel marketing strategy to deliver interactive, branded mobile experiences to your customers. After you configure RCS and verify your sender identities, marketers can use the RCS Message content type in Salesforce CMS to build high-engagement messages featuring text, media, rich cards, and interactive suggestions.
products:
  - Cross Cloud
release: "262"
---
# Elevate Your Messaging with Rich Communication Services

Add Rich Communication Services (RCS) to your multichannel marketing strategy to deliver interactive, branded mobile experiences to your customers. After you configure RCS and verify your sender identities, marketers can use the RCS Message content type in Salesforce CMS to build high-engagement messages featuring text, media, rich cards, and interactive suggestions.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions and the RCS and Digital Engagement add-ons.

**Why:** RCS messaging enhances the customer experience with rich media and establishes brand trust through verified identities. RCS channel supports these capabilities.

- Request an RCS agent to set up conversational messaging. This agent serves as your brand's verified sender identity, similar to an SMS Sender ID, and is separate from AI agents or Agentforce bots.
- Manage communication subscriptions and default preference pages to capture consent for RCS.
- Build rich content messages with images, videos, and documents.
- Use segment-triggered flows and automation-triggered events to send RCS messages based on customer engagement.
- Monitor the metrics for your RCS messages in the Marketing Performance dashboard.
- Install data kits to automatically sync RCS engagement data with Data Cloud.

**How:** Go to Marketing Cloud Setup > Unified Messaging > RCS. Request an RCS agent, and create communication subscriptions to store consent. Then, use the built-in test number feature to validate connectivity and launch your RCS agent.

After setup is complete, marketers can import consent and begin crafting RCS messages. RCS messaging can reach customers in the US, UK, Mexico, Brazil, Germany, India, and France.

#### See Also

- [_Salesforce Help_: Set Up Unified RCS Channel](https://help.salesforce.com/s/articleView?id=mktg.um_channel_rcs_overview.htm&language=en_US)
- [_Salesforce Help_: Create and Manage an RCS Message](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_rcs_create.htm&language=en_US)