---
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id: 4f61cfa02173b928f23ad45fc8ee4f8e6aa6aefd2928787691595db74c4101df
title: Drive Sales with Automated Marketing Tools
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_mktg_commerce.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_commerce.htm&release=262.0.0&type=5
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content_type: documentation
content_hash: cdbff1bed4f6ed045c08b2a4d25944101c7395881725f9cb532211eff9de681a
description: Boost conversions by using custom-built marketing triggers for key user behaviors and events. In India, you can further drive results by sending integrated payment links directly within WhatsApp chats. You can also include promotional offers directly in your email content.
products:
  - Cross Cloud
release: "262"
---
# Drive Sales with Automated Marketing Tools

Boost conversions by using custom-built marketing triggers for key user behaviors and events. In India, you can further drive results by sending integrated payment links directly within WhatsApp chats. You can also include promotional offers directly in your email content.

**Where:** These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.

## Automate Engagement with Marketing Triggers

New marketing triggers are custom-built for key user behaviors and events. Easily configure these triggers to reach customers at critical touchpoints in their journey and send personalized messages across multiple channels. Available triggers include Abandon Shopping Cart, Abandon Product Browse, Abandon Page, Product Price Drop, Product Low Inventory, Product Back in Stock, and Order Lifecycle.

SEE ALSO | _Salesforce Help_: [Set Up Marketing Triggers](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_set_up_retail_triggers.htm&type=5&language=en_US)

## Send Payment Options in WhatsApp in India

Close deals quickly and increase conversion rates by sending payment options directly within WhatsApp chat. Configure a payment method, either UPI Intent or a Payment Link. This message template is currently available only for India.

SEE ALSO | _Salesforce Help_: [Create a WhatsApp Template Message](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_create.htm&language=en_US)

## Add Personalized Offers to Emails

Deliver tailored promotions more efficiently and reduce manual errors by activating offers directly in your email content. In the email builder, add an offer as a data source. Then, use merge fields to automatically populate message content with offer details such as an offer name, description, or coupon code. Show different offers to different recipients based on attributes such as loyalty tier by defining rules for dynamic content in the email builder.

![An example email in the email builder with an offer data source displayed in the properties panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-262-0-0-production-enus/e945111b-3e0a-4011-accc-d5949363bfcc/salesforce_release_notes/images/rn_mktg_offer_email.png)

SEE ALSO | _Salesforce Help_: [Personalize Marketing Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_personalization.htm&language=en_US)