B2B Analytics for Marketers brings account, opportunity, campaign, engagement, and attribution data into Tableau Next dashboards. Marketing teams can review account-based marketing performance, pipeline influence, campaign return, deal velocity, and attribution from one analytics experience. Use the dashboards to understand which marketing programs support pipeline and revenue, then apply those insights to planning, budgeting, and strategy.
Where: This change applies to Marketing Cloud Next in Enterprise and Unlimited editions with Marketing Cloud Growth Edition.
When: This feature is available beginning August 10, 2026.
How: In Setup, configure B2B Analytics for Marketers from Marketing Cloud Assistant Home.