---
schema_version: "1"
id: 1e8f9e913682e3bc474f78ca4d163ec7fd4732ce1716379ea8f85f810956cae9
title: Capture Subscription Market Share with B2C Sales Features
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_media_slm_b2c_apis.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_slm_b2c_apis.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c9a7a8f2307e094c10cff4ea8d5363a1f202a4b80d9dc02a35858fd22d9944d0
description: Capitalize on the growing subscription market by using a cart-based sales journey designed for residential and small business users. Increase your revenue by offering configurable promotions. The API-first cartto- asset experience provides a digital interface where anonymous shoppers can easily find, configure, and purchase products. Simply assign the Consumer Sales User permission set to grant your sales reps precise access to the required Connect REST APIs and objects.
products:
  - Cross Cloud
release: "262"
---
# Capture Subscription Market Share with B2C Sales Features

Capitalize on the growing subscription market by using a cart-based sales journey designed for residential and small business users. Increase your revenue by offering configurable promotions. The API-first cartto- asset experience provides a digital interface where anonymous shoppers can easily find, configure, and purchase products. Simply assign the Consumer Sales User permission set to grant your sales reps precise access to the required Connect REST APIs and objects.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud Advanced.