Manage television, radio, and digital placements within a single interface to simplify complex media strategies. Planners can now handle linear inventory, pricing, and scheduling alongside digital assets in Advertising Sales Management. This consolidated view helps your sales reps run multichannel campaigns faster and reduces the risk of pricing discrepancies across platforms.
- Schedule Television and Radio Ad Spots with the Spot Calendar
Use the spot calendar to distribute television and radio advertisements across daily, weekly, or broadcast periods. Your sales reps can manually override distributions to balance spots across the campaign flight. Sales reps can export current distributions to share with external partners or for offline review. This tool includes built-in validations to prevent scheduling errors and maintain accurate spot counts throughout the media plan. - Create Converged Media Plans with Demo Ratings
Help your media planners design television and radio campaigns by using projected ratings data stored directly on quote line items. Configure custom calculations to show clients how ad inventory meets audience objectives for reach, Gross Rating Points, and custom metrics. This addition simplifies the planning process by centralizing audience data that users previously managed in external spreadsheets. - Manage Pricing for Linear Media Placements with Rate Cards
Use centralized rate cards to define base prices and metrics across television channels, radio channels, and stations. Customize base rate cards by using linear media attributes such as spot length, ad break position, and day of the week. Pricing admins can also set custom criteria to tune pricing precisely to your advertising strategies.