Run integrated media campaigns faster by managing television, radio, and digital placements within a single interface. Boost sales productivity with AI agents that create ad proposals, and generate proposal pitch decks. Standardize campaign reach with bulk targeting and frequency caps. Capture subscription market share with configurable promotions for your B2B and B2C markets and new B2C cart-based features. Streamline data management and system observability by using built-in definitions for the Data Processing Engine and dynamic named credentials.
Media Cloud is now Agentforce Media. You may see references to Media Cloud in Salesforce applications and documentation.
- Media Features Released by Month
Media features and changes are released on a monthly basis. Check this page for the latest releases. - Media Planning for Linear Media Products
Manage television, radio, and digital placements within a single interface to simplify complex media strategies. Planners can now handle linear inventory, pricing, and scheduling alongside digital assets in Advertising Sales Management. This consolidated view helps your sales reps run multichannel campaigns faster and reduces the risk of pricing discrepancies across platforms. - Build Media Proposals Faster with Ad Proposal Agent
Accelerate the sales journey from research to a finalized presentation in a single workflow with an AI agent. Your account executives can use the agent to summarize opportunities, find matching products, and generate media proposals. Also, the agent creates pitch decks directly from library templates. - Streamline Advertising and Subscriber Management Setup
Discover and configure your new media and subscriber features faster with Salesforce Go. Save time by configuring your AI agents for ad proposals from a single location in Setup. Also, discover new capabilities for linear media planning and subscriber lifecycle management directly within this space. - Improve Media Planning Efficiency with Bulk Actions in Advertising Sales Management
Optimize your campaign workflows with the new bulk update capabilities in the media planning grid. Media planners can now select and update multiple line items simultaneously. By eliminating tedious, line-by-line configurations, this feature reduces manual effort, enabling your sales reps to finalize media plans quickly and with greater accuracy. - Migrate Ad Targeting Data with Data Processing Engine Templates (Beta)
Eliminate manual data loading and fragile custom scripts when handling data migrations for ad targeting. Use the built-in Data Processing Engine templates to export and import ad targeting configurations between environments. - Persist Line Item Updates Across Tabs
Preserve your line item configuration changes automatically when switching between tabs. An auto-save triggers whenever you navigate away from a tab with unsaved updates. Your changes save across all tabs automatically. - Check Inventory Across Multiple Ad Servers
Query multiple ad servers simultaneously for a comprehensive view of available inventory. By routing requests through an orchestration service, your users receive accurate inventory data across all integrated platforms. This update enables separate named credentials for availability API per ad server record. - Debug Failures with New Detailed Error Logs
Identify the root cause of failed asynchronous jobs and quickly resolve issues by using new error object records. When operations such as Check Avails, Apply Media Plan Template, Amend Media Plan, and Copy Media Plan fail, the system now generates detailed error and warning logs. Review these records to spot missing ad server links, field-level security (FLS) access issues, and generic exceptions instantly. - Customize Media Pricing Logic by Using Procedure Plans
Define execution steps for your media products by using Apex hooks and conditional rules. These plans integrate with existing pricing procedures to give you precise control over complex calculation logic. This dedicated framework helps you automate complex pricing sequences without overwriting existing logic. - Subscription Lifecycle Management
Capture subscription market share across your B2B and B2C markets by using configurable promotions and new B2C cart-based features. Make sure that the best offers reach the right customers by applying tailored promotions and manual coupons directly in the configurator or Sales Transaction Line Editor. Provide anonymous shoppers with an API-first cart-to-asset experience to capitalize on the growing subscription market. - New and Changed Objects in Agentforce Media
Do more with the new and updated Agentforce Media objects. - New and Changed Connect REST APIs in Agentforce Media
Learn more about the new resources available with Agentforce Media. - New Invocable Actions in Agentforce Media
Do more with the new invocable actions in Agentforce Media. - Maximize Revenue with Term-Based Subscriptions
Add term-based subscription products, such as a 12-month analytic or measurement service, to your media plans. Configure subscription details such as term length, billing frequency, and sales rate, and then generate quotes and orders. Retail media networks can now offer supplemental services through term-based subscriptions.