The United States and Canada SMS short and long codes that you use in Marketing Cloud Engagement are now supported for next-gen messaging. Marketers can also map consent across apps to sync the subscriber’s status and help maintain compliance.
Where: This change applies to Lightning Experience in Salesforce Enterprise and Unlimited editions with any Marketing Cloud Engagement + edition.
- Share Engagement SMS Codes with Marketing Cloud Next
You can now use your existing United States and Canada SMS short codes and long codes in Marketing Cloud Next. Reprocuring them is no longer necessary, so you can unify your messaging strategy and manage outbound and inbound traffic for both Journey Builder and Flow Builder from a single code. - Manage Consent with More Flexibility
Marketers can now map consent from Marketing Cloud Engagement lists and publication lists to communication subscriptions in Marketing Cloud Next. After you map the lists, a subscriber’s status syncs each time that they update their consent. This change enables you to maintain compliance when you send messages from either app. - Publish Preference Pages for Different Audiences
Create and publish independent preference pages that are tailored to specific target audiences. Marketers can select the preference page URL as a merge field to make sure that recipients see only relevant subscriptions. This update preserves distinct brand identities for separate business units or customer segments.