Use AI-powered analytics and proactive alerts to monitor campaign performance and optimize results in your daily workflow. Ask data questions with Tableau Next Analytics, track pacing with Tableau Next Inspector, and optimize paid media directly in Slack across channels like LinkedIn and Snapchat.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
Analyze Marketing Performance with Marketing Insights
Turn attribution and performance data into clear, actionable insights directly within your dashboards. Marketing Insights identifies patterns, changes, and anomalies across customer journeys, provides AI-generated explanations of what happened and why, and highlights the touchpoints driving results. Quickly align stakeholders, test new strategies, and make faster decisions to improve conversions.
How: To make these insights available in the Agentforce panel, navigate to your Attribution dashboard and click Boost Performance.
Explore Marketing Intelligence with Conversational Analytics
Use generative AI to ask natural language questions about your campaign data with Tableau Next Analytics and Visualization in Marketing Intelligence. Turn static dashboards into interactive experiences to quickly uncover anomalies and insights without leaving your workflow. Make faster, data-driven decisions and reduce your reliance on manual analysis.
How: From the Agentforce Agents Setup page, create an agent by using the Analytics and Visualization template. Then, enable Agentforce for Analytics and Inspector from the Tableau Next Administration page and assign the Agent Access permission set.
Monitor LinkedIn Campaigns Around the Clock with Agentforce
Monitor LinkedIn Campaigns Around the Clock with Agentforce Protect your budget by setting automated guardrails for the metrics that matter most to your campaign objectives. Use generative AI and Paid Media Optimization to continuously monitor performance and automatically pause underperforming LinkedIn ads that breach your rules. Your spend remains efficient even when your team is offline, providing the same automated protection you already use for Google and Meta ads.
How: From the Marketing Intelligence app, navigate to the Paid Media Optimization topic to define your rules and thresholds for LinkedIn.