---
schema_version: "1"
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title: Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_marketing_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_parent.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 90f1274b6cc11667e4589f476a3189437b6d45240a7b5cdc86a4b590a69e8634
description: Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest marketing features and enhancements from Salesforce.
products:
  - Cross Cloud
release: "262"
---
# Marketing

Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest marketing features and enhancements from Salesforce.

Get an exclusive, in-depth look at our new features by tuning into the Summer ’26 Marketing Release Feature Overview. [Join this webinar](https://www.salesforce.com/events/webinars/marketers-guide-to-summer26-release/) on May 13, 2026 at 12 PM ET.

- **[Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing.htm&release=262.0.0&type=5)**  
    Marketing Cloud Next (also known as Agentforce Marketing) offers a number of updates in Summer ’26. Changes include Rich Communication Services (RCS) channel support, enhancements to business units, streamlined list-based email sends, and improved content and personalization tools. Plus, agent templates are now available in the Agentforce Builder to help your team identify buying groups, and create and execute campaigns.
- **[Marketing Cloud Account Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_mcae.htm&release=262.0.0&type=5)**  
    Take advantage of next-gen features in Marketing Cloud Account Engagement, including better email management, simplified consent syncing, and a new way to view engagement activity directly on Opportunity Records.
- **[Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&release=262.0.0&type=5)**  
    In Summer ’26, we updated some features for Marketing Cloud Engagement and improved connectivity in Marketing Cloud Engagement+. Highlights include new functionality support on Journey Dashboards, messaging capabilities, and AI agent integration.
- **[Marketing Intelligence](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_intelligence.htm&release=262.0.0&type=5)**  
    Marketing Intelligence now delivers more control and visibility in Summer '26 by unifying all your marketing data in a single framework. Gain AI-powered analysis and proactive recommendations with Agentforce, track customer journeys with enhanced dashboards, and unify attribution across channels to align marketing goals with predictive analytics. These updates provide a complete, integrated view of performance to help you optimize campaigns and measure ROI more efficiently.
- **[Salesforce Personalization](https://help.salesforce.com/s/articleView?id=release-notes.rn_personalization.htm&release=262.0.0&type=5)**  
    Salesforce Personalization in Marketing Cloud Next enhancements includes updates for both the Salesforce Personalization and Marketing Cloud Personalization products. Learn about the latest features and updates to enhance personalized experiences across Salesforce clouds.
- **[Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_management.htm&release=262.0.0&type=5)**  
    Trace the source of redeemed points for activity-based currencies to track liabilities across partners and promotions. Specify which activities extend point expiration dates. Give your customers more flexibility by extending expiration dates and reinstating points. Manage and organize promotions budgets. Set up pricing procedures for promotion evaluation easily by using Salesforce Go. Optimize your promotion strategy by requiring customer enrollment and limiting eligibility.
- **[Referral Marketing](https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_marketing.htm&release=262.0.0&type=5)**  
    Organize and manage budgets for promotions and campaigns.
- **[Real-Time Offer Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_rtom.htm&release=262.0.0&type=5)**  
    Use Real-Time Offer Management to create targeted promotions and deliver tailored offers across channels. Real-Time Offer Management comprises Global Promotions Management and Offer Management. Use Global Promotions Management to create promotions from prebuilt templates, define eligibility rules and rewards, and manage promotional budgets. Use Offer Management to target specific customer segments with tailored messaging, route offers through approval workflows across teams, and deliver personalized content via email, messages, web, mobile, and other channels.