Manage and organize promotions budgets and reconcile them with actual spend. Use the new limits framework to easily handle high-concurrency periods. Optimize your promotion strategy by mandating customer enrollment. Automate pricing procedure creation for promotion evaluation by using Salesforce Go.
- Manage and Organize Promotion Budgets
Define campaign and promotion budgets, then reconcile allocated funds against actual spend. Create a budget hierarchy based on your business requirements. For example, nest promotion-specific budgets under a parent campaign-level budget. Use the Salesforce Platform capabilities to reconcile the allocated budgets with actual spend and to control liability. - Manage Promotion Liability Efficiently by Using Enhanced Promotion Limits
Control your promotion liability and confidently run high-volume events, such as flash sales, using the new limit framework. Empower marketing managers to restrict the total number of vouchers issued and points credited per promotion. During promotion execution, the framework checks usage in real time for every issued voucher and credited point to make sure that limits are strictly enforced. - Enroll Customers in Specific Promotions
Increase engagement by requiring customer enrollment for pricing promotions. Marketing managers then use the enrollment data to trigger targeted follow-up communications and effectively forecast reward inventory requirements. Leverage the Promotion Enrollment API to integrate enrollment capabilities. Previously, enrollment was required only for loyalty promotions. - Simplify Product Catalog Maintenance by Bypassing Unsynced Items
Keep your storefront running smoothly even when your external inventory and Salesforce product catalog aren't in sync. The Eligible Promotions and the Promotion Evaluation and Execution APIs no longer reject items that aren’t yet synced to the Salesforce catalog. Instead, the APIs ignore the unsynced products in a cart and apply line-level and cross-line level promotions only to the synced items. - Automate Pricing Procedure Creation for Promotion Evaluation
Save time and reduce manual configuration errors by using Salesforce Go to automatically create the pricing procedure required for promotion evaluation and execution. - New and Changed Objects in Global Promotions Management
Do more with the new and updated Global Promotion Management objects