Identify Potential Major Donors with AI Predictions (Pilot)

Proactively identify donors who are likely to make major gifts by using an AI predictive model template trained on your fundraising data. The major donor prediction AI model template uses AI Models, formerly Einstein Studio Model Builder, to analyze giving history and donor attributes. The model then scores each donor's potential to become a major donor. Fundraising teams can use these predictions to prioritize outreach, allocate stewardship resources, and shift from reactive to preemptive major gift cultivation.

Note Major Donor Predictions is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.

Where: This feature is available in Lightning Experience in Enterprise, Unlimited, and Developer editions with the Agentforce for Nonprofit add-on license where Fundraising and Data 360 are enabled.

When: The Major Donor Predictions template is available starting the week of August 24, 2026.

Who:

Admins with the AI Accelerator User permission set and the AI Accelerator with Scoring Framework permission set license can set up, train, and manage prediction models.
Admins of Fundraising with Agentforce Education, turn on Fundraising in Agentforce Education and then create and assign a permission set to their users.
Admins with the Data Cloud Architect permission set have admin-level access to all AI Models features.
Users with the Data Cloud User permission set have restricted access to get predictions derived by using the Major Donor Prediction model.
Users with the FundraisingAccess permission set can use Agentforce Nonprofit.
Users with the AI Accelerator User permission set can get predictions from a trained model.

Why: Fundraising teams often rely on intuition or manual analysis to identify which donors have the potential to make major gifts. This approach misses opportunities, leads to inconsistent prioritization, and makes it difficult to scale a major gifts program. With AI predictions, fundraising staff can focus their time on the donors most likely to give at higher levels—backed by data rather than guesswork.

How: In AI Models, formerly Einstein Studio Model Builder, create a new predictive model by using the Potential to Become a Major Donor template. Configure the model to your specifications. The model trains on your gift transaction data and donor attributes to produce a prediction score for each donor.

After the model finishes training, prediction scores are available through the AI Accelerator card web component, or in custom reports by using Data 360. Use these scores to identify high-potential donors and prioritize outreach.