Capture Referrals in Context Using Meeting Summaries

Meeting playbooks now surface referral opportunities, so your users can act on them before they're lost to informal tracking methods, such as emails or spreadsheets. The in-context workflow analyzes the meeting follow-up summary and suggests creating a referral. This speeds up referral creation and handoff to specialists.

Where: This change applies to Lightning Experience in Enterprise and Unlimited Editions with the Agentforce for Financial Services add-on license or included in Agentforce 1 Financial Services Edition.

Why: Wealth advisors identify cross-sell opportunities during client meetings, but relying on manual data entry or external spreadsheets creates delays. By surfacing referral suggestions directly in the meeting playbook, wealth advisors can submit a referral in seconds without disrupting their existing workflow.

How: From the App Launcher, find and select Meeting Playbooks. Click the relevant meeting playbook. Go to the Post-Meeting Follow-Up tab, and click Create Referral.