Share your data with external data sources, create data actions, creation activation targets and activations, build flows, or enrich your Salesforce org with Data 360 data.
- Use the Snowflake Zero-Copy V2 Connector for Enhanced Data Sharing
Share data with Snowflake using the Snowflake zero-copy V2 connector. Authenticate with OIDC and act on change data with streams and tasks. Create a data share and a Snowflake V2 data share target, link them, and query your data as a mounted Snowflake database without duplicating it. - Activate Segments Using Rapid Publish to Data 360 Targets
Use rapid activation to publish segments at intervals of 1 or 4 hours to Data 360 targets. The support for Data 360 targets powers activation-triggered flows to connect to any external API-based destination. - Work with More Space in the Activation Wizard Full-Screen Experience
Configure activations in Data 360 with better visibility and workspace now that the activation wizard opens in full screen instead of a modal dialog. Move between different stages of activation configuration using the progress bar at the top of the screen. Your activation workflow, including all steps, fields, and actions, remains unchanged. - Add Standard Attributes to Campaign Data in Activations
Preserve segment and activation context in downstream payloads by including standard attributes in Campaign Data. Available standard attributes are Activation Name, Activation ID, Segment Name, Segment ID, Activation Run ID, and Activation Publish Start Time. Each selected attribute is added as a separate column in activation output and carries the same value for all records in that run. - Customize Amazon S3 Activation Target File Paths and File Names for Seamless Integrations
Gain control over how your segment data is delivered to Amazon S3. With the new recommended Amazon S3 activation target, you can customize file names, define specific folder paths, and manage connections centrally with global authentication using IDP based authentication. The new Amazon S3 activation target supports segment activations, but doesn’t support Batch DMO or API activations. - Use Amazon S3 Activation Target with Custom File Configuration in Batch DMO and API Activations
Gain control over how your data is delivered to Amazon S3. The Amazon S3 activation target introduced in May 2026 now supports batch DMO and API activations, in addition to segment activations. Customize file names, define specific folder paths, and manage connections centrally with global IDP-based authentication. - Activate Batch DMOs to Strategic Partner Platforms
Send complete DMO datasets to advertising and marketing platforms like Google, Meta, and LinkedIn. Strategic partner platforms join the existing support for Marketing Cloud Engagement, Data Cloud activation targets, and hyperscaler targets, giving your teams more flexibility in where they deliver DMO data. - Activate to More Destinations in Data Cloud One Companion Orgs
Activate audiences across more advertising and loyalty destinations with expanded target types in Data Cloud One companion org workflows. Strategic partner targets (Google Ads, LinkedIn, Meta, and Amazon Ads) and Loyalty Cloud targets are now available for companion orgs. - Filter Streaming DMO Activations with Data Graph Attributes
Use DMOs across your data graph to define membership criteria for streaming DMO activations, going up to 2 hops away from the activated DMO. Build more targeted audiences based on the relationships you've already modeled, without being limited to the attributes of the activated DMO alone. - Deploy Code Extension Components Using Data Kits
Use a DevOps data kit to move code extensions or data transforms created using code extensions from sandbox to production. When you add a data transform created using a code extension to your data kit, the associated code extension is automatically included in the data kit. When your code extension references either data lake objects or data model objects, you must manually add the referenced objects to the data kit. - Activate Matched Audiences with Clean Rooms
Use clean room activation to send matched audiences directly to a provider’s S3 bucket. The provider can activate the matched audience to their advertising platform. Improve your ad spend with higher match rates and limited data exposure. - Map Country Codes and Consent Signals for Amazon Activations
Ensure your data reaches Amazon by mapping a country code for every activated segment to comply with regional regulations. Amazon now rejects your data without this mapping regardless of the operating region. For profiles in regulated regions, such as the EEA, advertisers must also provide consent signals by using industry-standard formats or Amazon-specific values to prevent rejection. - Send Custom Business Data to Meta with Custom Attributes
Enhance your ad optimization by sending proprietary, non-standard data points, such as loyalty tiers or lead quality scores, to Meta. Use custom attributes to go beyond standard conversion fields to trigger more sophisticated ad delivery based on your unique business signals. By passing these bespoke attributes through the Meta Conversions API, you improve targeting precision and enrich your performance reporting. - Measure Ad Performance with Snapchat Conversion API
Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to Snapchat using the Snapchat Conversion API (CAPI). Get a complete, cross-channel view of your target audience in Snapchat, and make data-driven advertising decisions. - Measure Ad Performance with Pinterest Conversion API
Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to Pinterest using the Pinterest Conversion API (CAPI). Get a complete, cross-channel view of your target audience in Pinterest, and make data-driven advertising decisions. - Streamline the Complete Activation Workflow with Activation Templates
Use activation templates to streamline the complete activation workflow across all supported destination platforms. Templates provide reusable, shared definitions for contact point selection, activation membership filtering, and enrichment data. These definitions reduce manual configuration steps and improve consistency across activations. - Find Activation-Triggered Flows from Data 360 Activations
View the activation-triggered flows associated with an activation directly in Data 360 activation UI. Open a linked flow with one click to configure, monitor, or troubleshoot the activation-triggered flow.