Create Personalized Shopping Experiences in B2C Commerce with Agentforce Marketing

Create shopper consents and notifications powered by Agentforce Marketing, Data 360, and Personalization. Add consent messages to your storefront to collect email addresses and build your opt-in marketing audience. Send abandoned cart notifications by email, SMS, or WhatsApp. You can also trigger post-order marketing notifications when shoppers complete a purchase. By integrating with Personalization, you can include tailored recommendations in post-order notifications.

Important Meta has limited WhatsApp marketing template messages in specific countries. See Per-user marketing template message limits for more information.

Where: This change applies to B2C Commerce with Marketing Cloud Advanced and Data 360 licenses. For personalized recommendations, a Salesforce Personalization license is also required.

How: In Business Manager, connect B2C Commerce to Salesforce. Set up consent messages for your storefront, and configure notification settings and communication channels. Optionally, turn on Personalization and add recommenders to message templates.

Note In the June release, personalized recommendations will not be automatically added to the Abandoned Cart email notification. Support for this automation is planned for a future release. In the meantime, you can manually add personalized recommendations to the Abandoned Cart email template in your Salesforce org.