Use rapid activation to publish segments at intervals of 1 or 4 hours to Data 360 targets. The support for Data 360 targets powers activation-triggered flows to connect to any external API-based destination.
By leveraging the speed of rapid activation, you can now reach a wider ecosystem of destinations via MuleSoft connectors to engage with your customers based on their most recent interactions.
Where: This change applies to Data Cloud in Enterprise, Performance, Unlimited, and Developer editions.
When: This feature is available starting in May 2026.