---
schema_version: "1"
id: 08727e03d5259558bb3400be66993f48cf0b811bdab09aa9c7307e351169f78b
title: Measure Ad Performance with Snapchat Conversion API
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_cdp_2026_summer_ad_audiences_snapchat_capi.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_summer_ad_audiences_snapchat_capi.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 13fdb1e75ef0916da4f44d14e6489f525080dc0e27a2efa5de9d3903894b56e0
description: Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to Snapchat using the Snapchat Conversion API (CAPI). Get a complete, cross-channel view of your target audience in Snapchat, and make data-driven advertising decisions.
products:
  - Cross Cloud
release: "262"
---
# Measure Ad Performance with Snapchat Conversion API

Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to Snapchat using the Snapchat Conversion API (CAPI). Get a complete, cross-channel view of your target audience in Snapchat, and make data-driven advertising decisions.  

**Where:** This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

**When:** This feature is available starting in May 2026.