Measure Ad Performance with Pinterest Conversion API

Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to Pinterest using the Pinterest Conversion API (CAPI). Get a complete, cross-channel view of your target audience in Pinterest, and make data-driven advertising decisions.

Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

When: This feature is available starting in July 2026.