---
schema_version: "1"
id: 4673f761237661cf60af74e27333361f056cb33b35c765a3f765a00709bd1371
title: Send Custom Business Data to Meta with Custom Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_cdp_2026_summer_ad_audiences_meta_custom_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_summer_ad_audiences_meta_custom_attributes.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 73911a6c0aa56c9beec6aec5d379b3c64e3e09c16974f83f0611c9b5f0e0bdcb
description: Enhance your ad optimization by sending proprietary, non-standard data points, such as loyalty tiers or lead quality scores, to Meta. Use custom attributes to go beyond standard conversion fields to trigger more sophisticated ad delivery based on your unique business signals. By passing these bespoke attributes through the Meta Conversions API, you improve targeting precision and enrich your performance reporting.
products:
  - Cross Cloud
release: "262"
---
# Send Custom Business Data to Meta with Custom Attributes

Enhance your ad optimization by sending proprietary, non-standard data points, such as loyalty tiers or lead quality scores, to Meta. Use custom attributes to go beyond standard conversion fields to trigger more sophisticated ad delivery based on your unique business signals. By passing these bespoke attributes through the Meta Conversions API, you improve targeting precision and enrich your performance reporting.

**Where:** This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

**When:** This feature is available starting in May 2026.

**How:** To add a custom attribute, map it to the appropriate Data Cloud Attribute when you map your data for activation.