---
schema_version: "1"
id: ee3b59ba4a29209132a61d9f73178a17a2d63307713aaa9b6fc56bccaab59a95
title: Merchant Agent for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_b2c_merchant_agent_container.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_merchant_agent_container.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 16f8ef33e6d05bffff48ed2d17b3a18f97e16e11e748257694873069dcb78c1b
description: The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that helps merchant admins streamline their daily merchandising tasks. The Merchant Agent automates the creation of complex sorting, boost-and-bury, and categorization rules. Describe your intent in natural language, review the AI-generated configuration, and apply it. The agent reduces setup time but you still maintain full control over your merchandising strategy.
products:
  - Cross Cloud
release: "262"
---
# Merchant Agent for B2C Commerce

The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that helps merchant admins streamline their daily merchandising tasks. The Merchant Agent automates the creation of complex sorting, boost-and-bury, and categorization rules. Describe your intent in natural language, review the AI-generated configuration, and apply it. The agent reduces setup time but you still maintain full control over your merchandising strategy.

- **[Merchant Agent for B2C Commerce (Generally Available)](https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_merchant_agent_ga.htm&release=262.0.0&type=5)**  
    The Merchant Agent for B2C Commerce, now generally available, brings AI-powered capabilities to your daily merchandising workflows. Use natural language to create boost and bury rules, sort products in a category, and add products to a category.
- **[Track Performance Metrics in Merchandising App](https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_track_performance_metrics_in_business_manage.htm&release=262.0.0&type=5)**  
    View key metrics, trends, and recommendations directly on your Business Manager Merchandising App. Monitor business performance and identify opportunities for improvement. Use the Merchant Agent to monitor and explain metrics, such as product conversion rate, inventory turnover, or selling velocity by size, and recommend actions.
- **[Get Guided Answers in Business Manager with the Commerce Agent Help Chat (Beta)](https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_commerce_ai_help_agent_sidebar_beta.htm&release=262.0.0&type=5)**  
    Complete commerce tasks faster with the Commerce Agent Help Chat (Beta), which brings generative AI chat-based help directly into Business Manager. Ask questions in natural language or select suggested prompts to get contextual answers without leaving your workflow. Links take you to the pages that you need, and the chat stays with you as you complete tasks.
- **[Access Help Resources in Commerce Agent Help Chat](https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_help_resources_in_sidebar.htm&release=262.0.0&type=5)**  
    Access help documentation, developer resources, and support tools directly from the Business Manager help chat. The help icon previously located in the Business Manager header is now in the chat and labeled Resources. Find quick links to the Help Portal, release notes, Trust Page, IdeaExchange, B2C Trailblazer Community, and Developer Portal in one place.