Using Catalog Feed Integration with Google to Reach Shoppers

Syndicate your catalog to Google by sending a curated product feed to Google Merchant Center. Map B2C Commerce product fields to the channel fields that Google expects, filter which products are included, and preview the feed before turning on the daily sync. Maintain accurate product titles, prices, images, and availability on Google without writing custom code.

Where: This change applies to B2C Commerce and is available in the United States only. To use Catalog Feed Integration with Google, you need a Google Merchant Center account, where you retrieve the SFTP credentials that B2C Commerce uses to deliver the feed.

When: Catalog Feed Integration with Google is generally available with the B2C Commerce 26.8 release.

How: In Business Manager, click App Launcher, and then select Merchant Tools | Site | AI & Social Integrations | Google. On the General Settings tab, enter your SFTP credentials from Google Merchant Center. On the Catalog tab, configure field mappings and product filter rules, preview the feed, and then turn on the daily sync.