Agentforce for B2C Commerce

Check out the latest features and updates from the Shopping Agent for B2C Commerce storefronts.

  • Agentforce for B2C Commerce Features Released Monthly
    The Summer ’26 release includes updates happening from May through August 2026. See the Spring ’26 Release Notes for previous months.
  • Shopper Agent for B2C Commerce
    The Shopper Agent for B2C Commerce, powered by Agentforce, helps shoppers through their product discovery and purchasing journey. Shoppers can “chat” with the Agent and receive assistance with product search and recommendations, learn about promotions, get answers to frequently asked questions, and count on secure checkout.
  • Merchant Agent for B2C Commerce
    The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that helps merchant admins streamline their daily merchandising tasks. The Merchant Agent automates the creation of complex sorting, boost-and-bury, and categorization rules. Describe your intent in natural language, review the AI-generated configuration, and apply it. The agent reduces setup time but you still maintain full control over your merchandising strategy.