Build boost and bury rules with data metrics instead of relying on static product attributes to reflect current shopper behavior. You can now create rules dynamically based on performance metrics, including sales velocity, order count revenue, and impressions. You can only use system and custom
Where: This change applies to B2C Commerce.
When: This feature is available August 2026.
How: In Business Manager, go to Merchant Tools | Site | Products and Catalogs | Visual Merchandising. When you create a boost or bury rule, you can include active data attributes in the target criteria.
To target active data attributes, turn on the Enable Active Data for Boost and Bury feature switch. That switch is available only when Enable Boost and Bury for Search is on. Salesforce enables active data support for realms in phases. If Enable Active Data for Boost and Bury isn’t visible in your realm, contact Salesforce Support to request that it’s enabled. For setup details, see Prepare Attributes for Boost and Bury Rules and Create a Boost or Bury Rule in Salesforce Help.