---
schema_version: "1"
id: 591ac53a6d7ac7083b2a566a8e0e1730835cf00fed7cc3e6da43161ac810e39d
title: Personalize Messaging with Integrated Data by Using Clicks, Not Code
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_automate_flow_marketing_cloud_personalize_messaging.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_automate_flow_marketing_cloud_personalize_messaging.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: afa3cbfddda1dbe785dc03fa3da2aa5e39cfd6eddcfa2ade99cedcc7cdd0bb7a
description: Expand your email messaging personalization options by mapping content variables from Email Content Builder to merge fields in Flow Builder without writing Apex code. When you create email content with custom-defined resources like manual variables or record data providers, Flow Builder renders dynamic inputs for those fields in the message action. This low-code approach gives your marketing team greater control over how you use data to personalize communication with your customers.
products:
  - Cross Cloud
release: "262"
---
# Personalize Messaging with Integrated Data by Using Clicks, Not Code

Expand your email messaging personalization options by mapping content variables from Email Content Builder to merge fields in Flow Builder without writing Apex code. When you create email content with custom-defined resources like manual variables or record data providers, Flow Builder renders dynamic inputs for those fields in the message action. This low-code approach gives your marketing team greater control over how you use data to personalize communication with your customers.

**Where:** This change applies to Lightning Experience in Starter Suite, Salesforce Foundations, Data 360, and Marketing Cloud Advanced and Growth editions.

**How:** In Email Content Builder, define input variables for the personalization properties that you want to use. In Flow Builder, add the Send Email Message action.