---
schema_version: "1"
id: cc9c43e7ec47d427d3176c32e69db347efec41f4c44f251b6e1b09c57ac2ef8e
title: AI Relationship Research
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_airr_ai_relationship_research.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_airr_ai_relationship_research.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2207a2c9b9b4b1d57fb349d69678d31868d8cfb973ec696deec378edd0020f17
description: AI Relationship Research is an AI-powered feature that automatically discovers, analyzes, and presents relationship intelligence about the people and organizations connected to your Salesforce records. It scans multiple data sources such as your CRM records, public web content, and Data 360 simultaneously and provides the top-ranked connections directly within your workflow, so you can act on them without leaving Salesforce.
products:
  - Cross Cloud
release: "262"
---
# AI Relationship Research

AI Relationship Research is an AI-powered feature that automatically discovers, analyzes, and presents relationship intelligence about the people and organizations connected to your Salesforce records. It scans multiple data sources such as your CRM records, public web content, and Data 360 simultaneously and provides the top-ranked connections directly within your workflow, so you can act on them without leaving Salesforce.

- **[Discover Relationship Intelligence with AI Relationship Research](https://help.salesforce.com/s/articleView?id=release-notes.rn_airr_discover_relationship.htm&release=262.0.0&type=5)**  
    AI Relationship Research proactively identifies and analyzes the people and organizations connected to your Account, Contact, Lead, and Opportunity records. It searches across your CRM data, public web content, and Data 360 objects simultaneously, then displays the top eight prioritized connections as an interactive relationship graph directly on the record page. From the graph, you can create new Salesforce records from discovered entities, confirm suggested CRM matches, and pass relationship context to Agentforce for follow-up. Admins can configure which objects to research, which data sources to use, and which relationship types to prioritize.
- **[New Connect REST APIs in AI Relationship Research](https://help.salesforce.com/s/articleView?id=release-notes.rn_airr_ai_relationship_research_connect_api_resources.htm&release=262.0.0&type=5)**  
    Learn more about the new resources available with AI Relationship Research.