---
schema_version: "1"
id: f81cf514ec248ffaf65fbff509950ac7463b43ab341b9c55d750391c5cb62236
title: Personalization Features Released by Month
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_salesforce_personalization_features_released_by_month.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_salesforce_personalization_features_released_by_month.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c3c295b4081918178b5b5d88787ac1d44af2a6e72e35dbf20c767f40a3ba26f8
description: Salesforce Personalization and Marketing Cloud Personalization features and changes are released as often as monthly, so check back again soon for the latest updates. When announced, changes included in the Spring release will appear under January ’26.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Personalization Features Released by Month

Salesforce Personalization and Marketing Cloud Personalization features and changes are released as often as monthly, so check back again soon for the latest updates. When announced, changes included in the Spring release will appear under January ’26.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
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        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d128077e48">Month</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d128077e51">Product</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d128077e54">Release Note</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Month" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e48 "><strong>April '26</strong></td>

          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_localize_recommendations.htm&amp;release=260&amp;type=5" title="Deliver recommendations in your customers' preferred languages by configuring localization in Personalization Setup. Mapping locale-related fields to specific attributes ensures customers see translated content relevant to their region. You can also define fallback attributes to provide recommendations when a locale is unspecified.">Localize Recommendations for Salesforce Personalization</a></td>

        </tr>
        <tr class="">
          <td data-label="Month" class="slds-cell-wrap" rowspan="5" style="vertical-align:top;" headers="d128077e48 "><strong>March '26</strong></td>

          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_added_es_filter_operators.htm&amp;release=260&amp;type=5" title="We’ve enhanced engagement signal filtering to include a variety of filter operators. These operators enable you to more easily evaluate only relevant engagement data for custom objectives, attribution models, and experiments.">Capture More Relevant Engagement Data for Evaluation</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Marketing Cloud Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_sitemap_converter.htm&amp;release=260&amp;type=5" title="Automatically identify and modify components in a Marketing Cloud Personalization sitemap that are incompatible with Data 360. This tool helps to better align your Marketing Cloud Personalization sitemap with the Data 360 sitemap format, creating a more closely compatible version and providing a detailed report for any necessary manual updates. Use this conversion tool to reduce the manual effort required for complex sitemap transformations.">Accelerate Data 360 Web Connector Setup with the Marketing Cloud Personalization Sitemap Converter</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Marketing Cloud Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_web_data_streams.htm&amp;release=260&amp;type=5" title="We’ve improved the Marketing Cloud Personalization metadata transfer tool to include custom web data streams. Use these streams to more efficiently transfer your current Marketing Cloud Personalization behavioral events, identity, and contact point email data to Data 360 for use by Salesforce Personalization. To help facilitate metadata transfer, we’ve included a new profile engagement metadata transfer data kit (Persnl <dataset_name> Prfl Engmt Metadata Transfer) in the .zip file generated by the metadata transfer tool.">Use Customized Web Data Streams to Capture Engagement Data in Data 360 for Salesforce Personalization</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_max_rev_with_impactful_promotion_recommendations.htm&amp;release=260&amp;type=5" title="To ensure promotions stay relevant and drive purchases, the new out-of-the-box recommender uses real-time engagement signals and order history to suggest offers your customers are likely to use. This update simplifies handling promotions that are indirectly tied to products, ensuring customers see the most impactful offers. After configuring profile and item data graphs with the necessary Data 360 entities in Salesforce Personalization, you’re all set to add this capability to any personalization point.">Maximize Revenue with Impactful Promotion Recommendations</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_personalize_decision_responses_with_merge_fields.htm&amp;release=260&amp;type=5" title="You are no longer limited to one-size-fits-all messages in decision responses. Deliver personalized decision responses to your users by adding merge fields from profile data graphs. Include direct attributes such as your user’s first name in decision responses or segment IDs to use in personalization campaigns in third party apps. For instance, personally greet a user and display their current loyalty points in an infobar. This flexibility ensures every interaction is tailored to the individual, turning generic notifications into meaningful, data-driven touchpoints.">Personalize Decision Responses with Merge Fields</a></td>

        </tr>
        <tr class="">
          <td data-label="Month" class="slds-cell-wrap" rowspan="6" style="vertical-align:top;" headers="d128077e48 "><strong>February '26</strong></td>

          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_rt_calculated_affinities.htm&amp;release=260&amp;type=5" title="Calculated affinities measure characteristics that indicate a customer’s interest in or liking of an object. Create and use real-time calculated affinities with personalization point targeting rules, segments, and recommendation filters to generate highly focused personalized content based on customer preferences.">Use Real-Time
              Calculated Affinities to Gain Customer Preference Insights</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_data_360_sitemap_builder.htm&amp;release=260&amp;type=5" title="Create Data 360 sitemaps and schema using a low-code to no-code Chrome extension tool.">Build Data 360
              Sitemaps for Personalization Using the Sitemap Builder</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_sort_recommendations_for_recently_viewed.htm&amp;release=260&amp;type=5" title="You can now sort recommendations using direct attributes from item data graphs or calculated insights from profile data graphs. For example, to display the most recently viewed products at the top of your recommendations, configure the recommender to sort products by the engagement date and time in descending order. With this flexibility, you can rank recommendations based on specific user interactions such as favorited items, direct item attributes such as inventory count, or external intelligence such as brand affinity score from an external system.">Sort Rule-Based Recommendations Meaningfully</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_refine_recommendation_filters_date_time_operators.htm&amp;release=260&amp;type=5" title="Provide more precise targeting by using the new Is Before Current DateTime and Is After Current DateTime operators in a recommendation filter. These operators show or hide recommendations based on the current date and time.">Show or Hide Recommendations Based on Date and Time</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_experimentation_api.htm&amp;release=260&amp;type=5" title="Run experiments across web and server-side environments by integrating the new Experiment Connect and Runtime Experiment Assignment APIs directly into your workflows. Automate winner selection testing and deploy relevant customer experiences without manual intervention.">Automate Testing Using Experimentation as a Service</a></td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_rt_setup_ui_updates.htm&amp;release=260&amp;type=5" title="We’ve reorganized some Salesforce Personalization Setup pages to improve the foundational data and intelligence setup experience. This updated workflow changes how you select and manage data spaces for Salesforce Personalization data deployment and intelligence dashboard installation.">Set Up Salesforce Personalization With an Improved Workflow</a></td>

        </tr>
        <tr class="">
          <td data-label="Month" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e48 "><strong>January '26</strong></td>

          <td data-label="Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e51 ">Marketing Cloud Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_extend_mc_pers_data_mcn.htm&amp;release=260&amp;type=5" title="Using purpose-built tools, quickly and efficiently transfer Marketing Cloud Personalization metadata and catalog data to portable files, and use existing processes to import it into Data 360 for use with Salesforce Personalization.">Extend Marketing
              Cloud Personalization Data to Salesforce Personalization with Marketing Cloud Next
              for Personalization</a></td>

        </tr>
        <tr class="">
          <td data-label="Month" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d128077e48 ">
            <strong>December ’25</strong>
          </td>

          <td data-label="Product" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d128077e51 ">Salesforce Personalization</td>

          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_personalize_mobile_experiences.htm&amp;release=260&amp;type=5" title="The Personalization module within the Engagement Mobile SDK queries the Personalization service to deliver targeted content to your iOS and Android apps. By integrating with the Data 360 module, you capture customer interactions and build behavior profiles. Use the returned data to drive real-time personalization decisions.">Personalize Mobile Experiences with Engagement Mobile SDK</a></td>

        </tr>
        <tr class="">
          <td data-label="Release Note" class="slds-cell-wrap" style="vertical-align:top;" headers="d128077e54 "><a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_curate_website_content_agentforce_adaptive_websites.htm&amp;release=260&amp;type=5" title="Guide your users through every step of their website browsing journey by dynamically curating relevant, context-aware site content in real time. Agentforce Adaptive Websites displays the right recommendations, images, and adapts messaging tone based on real-time user behavior signals from an SDK combined with your data. Keep your customers engaged and assist them in accomplishing their mission without leaving your brand’s site.">Curate Website Content with Agentforce Adaptive
              Websites</a></td>

        </tr>
      </tbody>
    </table>

#### See Also

- [Winter ’26 Salesforce Personalization Release Notes](https://help.salesforce.com/s/articleView?id=release-notes.rn_salesforce_personalization_features_released_by_month.htm&release=258&language=en_US)
- [Summer ’25 Salesforce Personalization Release Notes](https://help.salesforce.com/s/articleView?id=release-notes.rn_salesforce_personalization_features_released_by_month.htm&release=256&language=en_US)