Effortlessly capture inbound web and messaging leads, answer inquiries, and schedule meetings with your prospects by setting up Inbound Lead Generation.
Where: This feature is available in Lightning Experience in Enterprise, Performance, and Unlimited editions with the Agentforce for Sales add-on. Setup for agents is available on the desktop site.
When: Inbound Lead Generation became available in early October 2025.
Why: To enhance sales efficiency by streamlining your customer intake process, reduce data entry, engage with customers, and drive more closed deals.
How: From Salesforce Go, navigate to the Agentforce for Sales setup page and select Inbound Lead Generation. Follow the guided setup to enable the required features, assign permissions, and get your agent generating leads.