---
schema_version: "1"
id: f078aa72ebdccbb0b6e9b63db973505aa3606f7e36fc095f9b0f873495918a81
title: Referral Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_referral_marketing.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_marketing.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f49e7effcbaa0cc714f9f681d7eab392ba3d6c66e535931d0707c144b8905f8b
description: Connect outbound engagements with business units in Marketing Cloud Next. Use unified segments to enhance audience targeting and companion org data graphs to improve data accuracy.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Referral Marketing

Connect outbound engagements with business units in Marketing Cloud Next. Use unified segments to enhance audience targeting and companion org data graphs to improve data accuracy.

- **[Accelerate Engagement by Connecting Journeys to Marketing Cloud Business Units](https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_marketing_mc_business_units.htm&release=260&type=5)**  
    Connect outbound engagements to Marketing Cloud Next business units. Use journeys to send promotion launch emails to your target audience. Marketing Cloud Next business units help you control information access and sharing based on defined user roles.
- **[Data 360 for Referral Marketing](https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_marketing_data_cloud.htm&release=260&type=5)**  
    Enhance your audience targeting by using unified indvidual segments and improve data accuracy by setting up data graphs in companion orgs.