---
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title: Use Real-Time Calculated Affinities to Gain Customer Preference Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_persnl_rt_calculated_affinities.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_rt_calculated_affinities.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4eef0e2f6b52efb9da3a5e8e0739c233b87c7d2eb47303ce7ea6f2bdd731c775
description: Calculated affinities measure characteristics that indicate a customer’s interest in or liking of an object. Create and use real-time calculated affinities with personalization point targeting rules, segments, and recommendation filters to generate highly focused personalized content based on customer preferences.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Use Real-Time Calculated Affinities to Gain Customer Preference Insights

Calculated affinities measure characteristics that indicate a customer’s interest in or liking of an object. Create and use real-time calculated affinities with personalization point targeting rules, segments, and recommendation filters to generate highly focused personalized content based on customer preferences.

**Where:** These changes apply to Salesforce Professional, Enterprise, Unlimited, and Developer editions with the Salesforce Personalization add-on.

#### See Also

- [Calculated Affinities](https://help.salesforce.com/s/articleView?id=mktg.persnl_calculated_affinities.htm&language=en_US)