---
schema_version: "1"
id: 0c141b89dc117b03767682d7ecebc7638c6c3ab1d3f0a47ee2f96a1be4f93467
title: Personalize Decision Responses with Merge Fields
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_persnl_personalize_decision_responses_with_merge_fields.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_persnl_personalize_decision_responses_with_merge_fields.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1cf073ae7b3c7e47f10e3341f21a775427cd86e18b55ca9e6ef9504d74b5fedc
description: You are no longer limited to one-size-fits-all messages in decision responses. Deliver personalized decision responses to your users by adding merge fields from profile data graphs. Include direct attributes such as your user’s first name in decision responses or segment IDs to use in personalization campaigns in third party apps. For instance, personally greet a user and display their current loyalty points in an infobar. This flexibility ensures every interaction is tailored to the individual, turning generic notifications into meaningful, data-driven touchpoints.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Personalize Decision Responses with Merge Fields

You are no longer limited to one-size-fits-all messages in decision responses. Deliver personalized decision responses to your users by adding merge fields from profile data graphs. Include direct attributes such as your user’s first name in decision responses or segment IDs to use in personalization campaigns in third party apps. For instance, personally greet a user and display their current loyalty points in an infobar. This flexibility ensures every interaction is tailored to the individual, turning generic notifications into meaningful, data-driven touchpoints.

**Where:** This change applies to Lightning Experience in Professional, Enterprise, Unlimited, and Developer editions with the Salesforce Personalization add-on.

#### See Also

- [_Salesforce Help_: Add a Merge Field](https://help.salesforce.com/s/articleView?id=mktg.persnl_point_decision_add_merge_fields.htm&language=en_US)
- [_Salesforce Help_: Add a Decision to a Personalization Point](https://help.salesforce.com/s/articleView?id=mktg.persnl_personalization_point_decision_add.htm&language=en_US)