---
schema_version: "1"
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title: Engage Mobile App Customers and Track Their Interactions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mktg_mam.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_mam.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 871aa4ef2273dcd0a63774e5af01fa1f52c7ced19e83c5e582ad157451bcf35f
description: Boost mobile app marketing and engagement with targeted in-app messages and near real-time flash notifications. Gain insights into customer behavior by tracking custom events like clicks, screen views, and purchases.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Engage Mobile App Customers and Track Their Interactions

Boost mobile app marketing and engagement with targeted in-app messages and near real-time flash notifications. Gain insights into customer behavior by tracking custom events like clicks, screen views, and purchases.

**Where:** These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Advanced edition.

## Connect with Mobile App Customers Directly by Using In-App Messages

Engage your customers in real time while they use your mobile app, and boost your marketing efforts by selecting in-app message types that align with your business objectives. Basic message types include Banner, Modal, and Full Screen, while Advanced message types include Push Primer, which prompts customers to turn on push notifications. You can configure the message display limit in the setup page. Marketers can build in-app messaging content and include the element in flows.

**When:** Mobile in-app messages are available starting in April 2026.

SEE ALSO | _Salesforce Help_: [Set Up Mobile App Messaging in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_mobile_app.htm&type=5&language=en_US)

SEE ALSO | _Salesforce Help_: [Marketing Cloud Flow Element: Send In-App Message](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_in_app_message.htm&type=5&language=en_US)

## Grab Customers’ Attention with Flash Notifications (Pilot)

Enhance mobile app engagement and strengthen brand loyalty by sending time-sensitive flash messages to your customers in near real time. After you turn on the feature, marketers can include the element in flows and add flash sending content.

SEE ALSO | _Salesforce Help_: [Marketing Cloud Flow Element: Send Flash Message](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_flash_message.htm&type=5&language=en_US)

## Set Up and Monitor Behavioral Interactions of Customers with Mobile Apps

Track customer behavior by defining custom mobile app events for button clicks, screen views, or purchases within your mobile app. Marketers can stream these events in real time from a mobile app via the unified Marketing Cloud SDK. Leverage this data in Data 360 for segmentation and deeper insights, or in Flow Builder to create personalized customer journeys.

**When:** Custom mobile app events are available starting in April 2026.

SEE ALSO | _Salesforce Help_: [Set Up Custom Mobile App Events](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_custom_mobile_app_events.htm&type=5&language=en_US)