Enhance your email marketing and customer engagement with new conversational email capabilities, improved deliverability, and clearer reply management. Create dynamic two-way campaigns, boost inbox placement with streamlined Dedicated IP support.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with access to Marketing Cloud Next Growth and Advanced editions.
Engage Customers with Conversational Email
Turn one-way email broadcasts into dynamic, two-way interactions. Conversational Email engages customers through responsive, threaded conversations that are powered by Agentforce agents. Capture high-intent replies, resolve customer queries, and deliver personalized support, without leaving the Salesforce platform.
Use Campaign Agent to easily create two-way conversational campaigns. Provide a user utterance or select an option in the campaign brief, and Campaign Agent generates a preview of a standard two-way email campaign. It automatically includes the flow elements needed to support two-way conversations with the Default Agent.
Flow Builder enhancements, including Wait Until Response and conversation forwarding enable customers to convert any existing one-way campaigns to two-way campaigns.
Reduce Complexity with Managed Dedicated IPs
Your email sends are now automatically assigned dedicated sending resources, allowing you to focus on creating engaging messages while Salesforce optimizes delivery in the background. Internal services continuously monitor shared and dedicated IP pools and rebalance traffic to ensure optimal delivery performance. This capability dynamically adjusts IP assignments based on sending volume and delivery trends.
Improve Email Experience with Native RMM Forwarding
We improved Reply Mail Management (RMM) forwarding to provide customer replies in full HTML formatting, mirroring modern email clients. Marketing specialists see clean, readable emails with preserved context—replacing the previous plain-text experience.
SEE ALSO | Salesforce Help: Configure Reply Mail Management for a Unified Messaging Domain