Personalize landing pages with dynamic content and design custom preference pages that reflect your brand for a consistent experience across the customer journey.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth or Advanced editions, and Marketing Cloud Next for Marketing Cloud Engagement. They also apply to these editions when Salesforce Foundations is enabled. Your edition determines the options that you have.
Personalize Marketing Landing Pages by Using Dynamic Content
To personalize a landing page for different audiences, marketers can now create dynamic variations of components, such as headers, sections, and images. To control when a page visitor sees a personalized variation, set rules that identify the target audience. With enhancements to the preview experience, marketers can select a segment and a sample visitor to test variations. To personalize emails and landing pages consistently within a campaign, marketers reuse the same personalization settings by cloning a personalization point.
SEE ALSO | Salesforce Help: How Dynamic Content and Personalization Work Together
SEE ALSO | Salesforce Help: Create and Manage Dynamic Content Variations
Customize Preference Pages to Reflect Your Brand
Give your subscribers a consistent and trustworthy experience by designing branded custom preference pages. Enable the Customizable Preference Page feature to create distinct pages tailored to different channels. To ensure subscribers always view a branded page, you can also set a default specific page for your communications.
When: This change begins rolling out during the week of April 13, 2026.
SEE ALSO | Salesforce Help: Create Customizable Preference Pages