---
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title: Reach Your Customers with Messaging Channels
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mktg_channels_msgs.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_channels_msgs.htm&release=260&type=5
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content_type: documentation
content_hash: 934ab23021ce5d935f4fa49c2805c7874d0bbd776348b8a907e80d7beb787d68
description: Enhance your marketing reach with messaging channels featuring capabilities such as targeted in-app messages, two-way emails, UTM links for tracking SMS campaigns, and interactive WhatsApp templates.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Reach Your Customers with Messaging Channels

Enhance your marketing reach with messaging channels featuring capabilities such as targeted in-app messages, two-way emails, UTM links for tracking SMS campaigns, and interactive WhatsApp templates.

- **[Engage Mobile App Customers and Track Their Interactions](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_mam.htm&release=260&type=5)**  
    Boost mobile app marketing and engagement with targeted in-app messages and near real-time flash notifications. Gain insights into customer behavior by tracking custom events like clicks, screen views, and purchases.
- **[Extend Your Marketing with New SMS Enhancements](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_sms.htm&release=260&type=5)**  
    Use UTM links to track the performance of your SMS campaigns and simplify how you acquire short codes for the United States and Canada.
- **[Transform Email Interactions with Smarter Engagement and Deliverability Enhancements](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_email.htm&release=260&type=5)**  
    Enhance your email marketing and customer engagement with new conversational email capabilities, improved deliverability, and clearer reply management. Create dynamic two-way campaigns, boost inbox placement with streamlined Dedicated IP support.
- **[Enhance WhatsApp Conversations with New Message Types and Optimization](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_whatsapp.htm&release=260&type=5)**  
    Drive engagement with new interactive message templates for time-sensitive offers, business contacts, and stickers. Customers in Brazil can now receive payment options directly in the chat. Also, improve your delivery rates for marketing templates with Marketing Messages Lite.