---
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title: Improve Ad Campaign Precision with Advanced Targeting and MuleSoft Direct Enhancements
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_media_gam_mule_api_updates.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_gam_mule_api_updates.htm&release=260&type=5
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content_type: documentation
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description: Maximize the advertising campaign precision through advanced inclusion and exclusion rules for targeting, such as geo-targeting, inventory targeting, and custom targeting. Improve targeting accuracy with granular postal code options and support for ad space groups (placements). Use the MuleSoft Direct enhancements to allow Google Ad Manager to use the improved targeting and grouping capabilities in Advertising Sales Management.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Improve Ad Campaign Precision with Advanced Targeting and MuleSoft Direct Enhancements

Maximize the advertising campaign precision through advanced inclusion and exclusion rules for targeting, such as geo-targeting, inventory targeting, and custom targeting. Improve targeting accuracy with granular postal code options and support for ad space groups (placements). Use the MuleSoft Direct enhancements to allow Google Ad Manager to use the improved targeting and grouping capabilities in Advertising Sales Management.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud- Advanced and MuleSoft Direct.

#### See Also

- [_Salesforce Help_: Ad Server Integration with Mulesoft Direct](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_integrate_mulesoft.htm&language=en_US)